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Holiday RV SuperStores Names Investor Relations Firm

7 April 1999

Holiday RV SuperStores Names Investor Relations Firm

    LE&A Specializes in Small-Cap Companies, Recreational Vehicle Industry

    ORLANDO, Fla., April 6 --  Holiday RV SuperStores, Inc.
today announced it has retained Lambert, Edwards & Associates,
Inc. to direct the Company's investor relations activities.
    Holiday RV, the nation's only publicly traded RV and boat dealership
chain, said its improving performance, coupled with accelerating demand in the
overall RV and boat markets, drove its decision to increase its investor
relations efforts.  Grand Rapids, Mich.-based Lambert, Edwards & Associates,
Inc. (LE&A) will work with Holiday RV on communicating its performance and
growth strategy to shareholders, the investment community and the media.
    "Holiday RV has the management team, the operating systems, and the proven
retail concept to take full advantage of what is and should continue to be
accelerating demand for recreational vehicles and boats," said Newton C.
Kindlund, Holiday RV president and chief executive officer.  "Strong consumer
confidence, positive economic trends and the favorable demographic shift
fueled by Baby Boomers bode well for the future.  Our challenge is to maximize
this opportunity for Holiday RV shareholders."
    Kindlund concluded: "We are looking forward to tapping the industry
knowledge and investor relations expertise of Lambert, Edwards to help us
better communicate our growth strategy and attract increased interest and
investment in RVEE stock."
    Holiday RV SuperStores (http://www.holidayrv.com) is one of the nation's leading
retailers of recreational vehicles and boats.  The Company sells, services and
finances more than 50 RV and boat brands from its chain of seven dealerships
in California, Florida, New Mexico and South Carolina.
    Lambert, Edwards & Associates, Inc. (LE&A) is a public and investor
relations firm that works with publicly traded and closely held companies.
LE&A works extensively with small- and mid-sized companies, specializing in
the recreational vehicle industry, as well as the automotive, consumer
products, financial services, healthcare, manufacturing and retail markets.
    The statements contained in this news release include certain predictions
and projections that may be considered forward-looking statements under
securities laws.  These statements involve a number of risks and uncertainties
that could cause results to differ materially including, but not limited to,
the performance of the recreational vehicle or boat industries, certain
customers or affiliated companies, as well as other economic, competitive,
governmental and technological factors affecting the Company's operations,
markets, products, services and prices.