Nissan Reports March Sales Increase
2 April 1999
Nissan Reports March Sales IncreaseCARSON, Calif., April 1 -- The Nissan Division of Nissan North America, Inc. (NNA), posted March sales of 48,807 units, an increase of 0.8 percent versus last year. The Nissan Quest continues to show strong sales since the launch of the all-new four-door model last November. With sales of 4,536 units in March, Quest turned in an increase of 91.8 percent over last year. The Nissan Sentra reported sales of 5,834 units, up 8.4 percent over last year. The Nissan Altima posted sales of 15,768 units, a 7.0 percent increase versus last year. Nissan Maxima reported sales of 10,249 units. Nissan's electric vehicle, the Altra EV, continues to show receptivity in the market with sales of 15 units in March. Total car sales were 32,207, up 1.6 percent versus last year. Total truck sales for March were 16,600 units, led by the Frontier pickup, which reported sales of 6,078 units. The Nissan Pathfinder posted sales of 5,986 units. Sales of Nissan's North American-produced vehicles for March totaled 32,466 units, which represents 66.5 percent of all Nissan vehicles sold in the United States. Total NNA sales for March, including Nissan and Infiniti Divisions, were 56,367 units, an increase of 4.0 percent over last year. Nissan Division closed its fiscal year with sales of 560,492 units. Nissan North America, Inc., which includes the Infiniti luxury Division, markets and distributes vehicles in the United States to more than 1,200 dealers. Note: All numbers include Hawaii. Percentage changes based on DSR. Visit the Nissan Online News Bureau at http://www.nissannews.com NISSAN NORTH AMERICA, INC. Sales Report - March 1999 Month-End Results Cur. Year DSR % CYTD Year DSR % Month Ago +/- Total Ago +/- Nissan North America, Inc. - Total 56,367 52,120 4.0 145,438 139,266 3.0 Selling Days 26 25 -- 74 73 -- Nissan Division Total Sales 48,807 46,568 0.8 128,443 125,830 0.7 NORTH AMERICA (Memo) - Car 21,852 20,341 3.3 56,732 55,148 1.5 - Truck 10,614 9,352 9.1 28,255 24,026 16.0 - Total North America 32,466 29,693 5.1 84,987 79,174 5.9 IMPORT - Car 10,355 10,140 -1.8 26,262 27,890 -7.1 - Truck 5,986 6,735 -14.5 17,194 18,766 -9.6 - Total Import 16,341 16,875 -6.9 43,456 46,656 -8.1 - Total Car 32,207 30,481 1.6 82,994 83,038 -1.4 - Total Truck 16,600 16,087 -0.8 45,449 42,792 4.8 - (Hawaii)* 363 594 -- 1,378 1,466 -- Infiniti Division Total Sales 7,560 5,552 30.9 16,995 13,436 24.8 - Total Car 5,633 3,959 36.8 12,572 9,342 32.8 - Total Truck 1,927 1,593 16.3 4,423 4,094 6.6 - (Hawaii)* 11 12 -- 67 53 -- TOTAL IMPORT - Car 15,988 14,099 9.0 38,834 37,232 2.9 - Truck 7,913 8,328 -8.6 21,617 22,860 -6.7 - Total Import 23,901 22,427 2.5 60,451 60,092 -0.8 ALL NUMBERS INCLUDE HAWAII * Hawaii is broken out separately for information only.