Prolong Super Lubricants Adds Canadian Tire to Growing Retail Family

1 April 1999

Prolong Super Lubricants Adds Canadian Tire to Growing Retail Family

    IRVINE, Calif.--March 31, 1999--Prolong Super Lubricants has announced the addition of the respected Canadian Tire chain to its expanding roster of retail accounts.
    Canadian Tire is Canada's leading hard goods retailer, offering a selection of approximately 85,000 SKUs to consumers through 430 Associate stores.
    The chain will carry both featured lines of Prolong consumer products, including its Super Lubricants and new automotive Appearance Products.
    The impact of Canadian Tire stores to Canadian consumers is enormous. According to the company, eight of 10 Canadians visit a Canadian Tire store during any six-month period. Ninety percent of Canadians live within a 15-minute drive of a Canadian Tire store, and more than 50 percent of Canadians have shopped at one of those locations within the last 30 days.
    "We are delighted to align ourselves with such a unique and revered retailer as Canadian Tire," said Elton Alderman, president and chief executive officer, Prolong Super Lubricants Inc. "To Canadians, this chain has endured to become a part of the cultural fabric, and as such represents a powerful marketing avenue through which to introduce Prolong Super Lubricants and Prolong Appearance Products."
    In 1997, Canadian Tire produced a record gross revenue of $3.2 billion (Canadian). Prolong International Corp. (AMEX:PRL), through its Prolong Super Lubricants operating subsidiary, markets and distributes premium car care lubricants and appearance products formulated with its patented technology for automotive, industrial and consumer applications.
    The company's products are marketed and sold under the trademarked brand names, "Prolong Super Lubricants(R)," and "Prolong Appearance Products(tm)" throughout the United States and in selected international markets.