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LATINtalk Newsletter Makes Debut, Announces HCI Group

26 March 1999

LATINtalk Newsletter Makes Debut, Announces HCI Group

          Newsletter Targets U.S. and Canadian Automotive Suppliers
                     Expanding to Mexico & South America

    DETROIT, March 25 -- U.S. and Canadian automotive component
suppliers looking to gain a better understanding of the "do's and don'ts" of
conducting business in Mexico and South America have a new information source
-- LATINtalk, a newsletter published by HCI Group.  The newsletter will
initially be distributed to the 5,500 automotive supplier executives who
currently receive HCI Group's sister publication, EUROtalk.
    "Because the auto industry historically has been nationalistic by nature,
component suppliers focussed efforts mainly on their domestic or local
industry.  Over the past several years as automakers developed plans to
assemble cars locally in foreign markets, top suppliers followed.  Now the
entire supply chain is being forced to satisfy its customer base on a global
scale," notes Ronald Hesse, president of the HCI Group, Ltd.  "Suppliers are
not really properly prepared.  They are learning on the run.  That is where
the LATINtalk and EUROtalk newsletters help suppliers:  on the operational and
business issues of competing successfully in foreign markets."
    Each issue of LATINtalk will cover subjects such as joint-ventures,
acquisitions, tax, legal, logistics, customs, IT support, banking, site
selection, real estate, construction, executive recruitment and labor,
cultural and language training, temporary corporate housing, and other
important issues.  The publication is targeted to automotive supplier
executives such as presidents, CEO's, vice presidents and other executives
directly responsible for international activities, expansions and operations.
    Chicago-based HCI Group unites automotive supplier executives with Global
Experts in a variety of important business and operational subject areas.  HCI
Group unites executives with Global Experts through the EUROtalk, LATINtalk
and AMERItalk newsletters, Automotive Globalization Executive Seminars, the
http://www.euroautoindustry.com web site, TIER ONE Programs, One-on-One Meetings, the
GLOBALtools product catalog, the A.S.T.E.P. international internship program
(Automotive Supplier Trainee Exchange Program), and other informational,
educational and networking processes.
    For information about subscribing to LATINtalk, contact the HCI Group at
312-616-0034, or rhesse@euroautoindustry.com.