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Ducati Motor Holding Public Offering is Priced at Euros 2.90 Per Share

22 March 1999

Ducati Motor Holding Public Offering is Priced at Euros 2.90 Per Share

    BOLOGNA, Italy, March 20 -- Ducati Motor Holding SpA, a
leading manufacturer of high performance motorcycles, announced today that its
global offering of 90,200,000 shares of its common stock, in the form of
shares or American Depositary Shares each representing 10 shares, has been
priced at Euros 2.90 (Lit. 5,615.183) per share and US$31.67 per ADS.  The
shares and the ADSs will commence trading on Wednesday, March 24, 1999.
    Of the 90,200,000 shares, 17,000,000 were offered by the Company and
73,200,000 shares were offered by TPG Motorcycle Acquisition L.P. and TPG
Motorcycle Belgium S.A. (affiliates of Texas Pacific Group), Motorcycle
Investment S.a.r.l. (an affiliate of Deutsche Morgan Grenfell Capital Italy)
and Cefisio-Comercio Internacional e Servicos Lda. (collectively, the
"Selling Shareholders").  Upon completion of the offering, 66.1% of the
Company's 157,000,000 total outstanding shares will be held by the public and
33.9% will be held by the Selling Shareholders and certain other parties
(if the underwriters' overallotment option to purchase up to an aggregate of
13,530,000 additional shares is exercised in full).  The settlement and
closing of the offering is expected to take place on or about March 31, 1999.
Net proceeds to the Company will be used to repay indebtedness.
    American Depositary Shares have been approved for listing on the New York
Stock Exchange under the symbol "DMH" and the shares have been approved for
listing in Italy on the Mercato Telematico Azionario.
    Credit Suisse First Boston, Mediobanca and Banca Commerciale Italiana
acted as joint global coordinators of the public offering.  Credit Suisse
First Boston and Mediobanca were the joint lead managers of the institutional
tranche, and Lehman Brothers, Merrill Lynch, Banca Commerciale Italiana and
Cazenove acted as co-managers.

    This press release shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these
securities in any state or other jurisdiction in which such offer,
solicitation or sale would be unlawful prior to registration or qualification
under the securities laws of any such state or other jurisdiction.  A copy of
the prospectus may be obtained from Credit Suisse First Boston, 11 Madison
Avenue, New York, New York, Tel: (212) 325-2288 in the U.S. and One Cabot
Square, London, E14 4QJ, UK, Tel: (44-171) 888-3068 or Mediobanca, Via
Filodrammatici, 10; 20121 Milan, Italy, Tel: (3902) 88291 in Europe.
    Founded in 1926, Ducati is widely recognized among enthusiasts to
represent racing inspired motorcycles characterized by unique engine features,
innovative design, advanced engineering and overall technical excellence.  The
Company produces motorcycles in four market segments which vary in their
technical and design features and intended customers:  HyperSport, Super
Sport, Sport Naked and Sport Touring.  The Company's motorcycles are sold in
more than 40 countries worldwide, with a primary focus in the Western European
and North American markets.

    This press release contains statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated.