---

Reitzle Joins Ford Motor Company; Scheele Elected European Senior Vice President

19 March 1999

Reitzle Joins Ford Motor Company; Scheele Elected European Senior Vice President

    DEARBORN, Mich., March 19 -- Ford Motor Company
President and CEO Jacques Nasser today named Dr. Wolfgang Reitzle group vice
president of the newly created Premier Automotive Group within Ford.  Dr.
Reitzle also will become chairman of Jaguar Cars Ltd., and chairman of Volvo
Cars, pending approvals.  The Premier Automotive Group also will include lead
responsibility for Aston Martin and Lincoln.
    Nick Scheele, currently chairman and CEO of Jaguar Cars Ltd., has been
appointed senior vice president - Ford of Europe with responsibility for
Marketing, Sales and Service.
    "As we continue our commitment to becoming the world's leading consumer
company for automotive products and services, I am pleased to announce the
formation of the Premier Automotive Group," Nasser said.  "Aston Martin,
Jaguar, Lincoln and Volvo are powerful brands, and by grouping them in this
way it allows us to bring a laser-like focus to these products and also allows
us to preserve the diversity of these vehicles in terms of customer appeal and
cultural heritage."
    Both Reitzle and Scheele have been elected officers of Ford Motor Company.
Reitzle, who will be primarily based in England, will report directly to
Nasser.  Scheele will report to Jim Donaldson, president of Ford of Europe,
and will be based in Germany.
    "Dr. Reitzle is a very talented and effective automotive executive and
business leader," Nasser said.  "The objective of the Premier Automotive Group
will be to develop strategies to leverage and grow our premium and global
brands.  Reitzle's worldwide experience in the premium segment and his
appreciation of classic marques make him a highly appropriate addition to our
senior management team."
    Scheele has been chairman and CEO of Jaguar Cars Ltd. since April 1992 and
has led a transformation in the luxury car marque's overall performance.
    "In the past seven years, Nick has done an absolutely great job in
restoring the luster to the Jaguar crown," Nasser said.  "Under his
leadership, Jaguar has regained its rightful place as one of the top marques
worldwide in terms of brand image, product quality and customer satisfaction.
Jaguar sales are at an all-time peak, and with the launch of the new S-TYPE,
will grow to the next level.  Through his keen focus on consumers, we expect
Nick to play a very important role in the development of our European
operations."
    In addition, effective immediately Mike Beasley, currently director,
Manufacturing, Jaguar Cars Ltd. is appointed to the new position of executive
director, Jaguar Cars Ltd.  In his new role, Beasley will ensure that Jaguar
continues to focus on the day-to-day tasks of delivering the growth strategy
and launching new products such as the new S-TYPE sedan to world class
standards of product quality and customer satisfaction.  He will coordinate
the activities of the Jaguar executive team and report directly to Dr.
Reitzle.