Niche E-Businesses Sweeping the Web

19 March 1999

Niche E-Businesses Sweeping the Web

    MIDDLEBURY, Vt.--March 17, 1999--

    Eric Killorin, president and founder of Mobilia.com, available to discuss the concept and success of e-businesses that focus on niche
    markets and communities

    Niche e-businesses are proliferating and gaining exposure as the hot places to visit online. From airline tickets to books, movies and CDs, consumers are finding that these niche communities are a far better place to park their browsers than the so-called department store sites that focus nowhere and specialize in nothing.
    By tuning into niche online sites, consumers can be nearly guaranteed of finding the product or service they require. And when customers know they can find what they want in these niche communities, they will keep coming back, and seek out other niche sites.
    Eric Killorin, president and founder of Mobilia.com, can discuss how and why niche e-businesses are succeeding. For example:



-- Why do consumers feel more at home in a niche online 
community setting?
-- How do niche e-businesses diminish the risk of online fraud?
-- What added value and expertise does a niche e-business offer its 
users?
-- Which niche e-businesses turn browsers into buyers and are best 
positioned for success?

Mobilia.com is the online home for America's car culture, and designed to meet the interests of automotive enthusiasts everywhere. Featuring an online auction and store, Mobilia.com opened for business in February 1999 and already has experienced a run-rate of 25,000 visits per day. Mobilia.com's auction and fixed price store has tens of thousands of consigned items for automotive enthusiasts to peruse.
Eric Killorin is available to comment on these and other compelling aspects of niche e-businesses. For more information or to arrange an interview, please contact Michael DiLorenzo at 781/684-0770, dilo@schwartz-pr.com.