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BancBoston Reiterates Buy and Raises Estimates On Lithia Motors

5 March 1999

BancBoston Robertson Stephens Reiterates Buy and Raises Estimates On Lithia Motors
    SAN FRANCISCO, March 5 -- The following is being issued by
BancBoston Robertson Stephens, a member of the National Association of
Securities Dealers, CRD number 41271:

    BancBoston Robertson Stephens senior automobile services/financial
services analyst Jordan Hymowitz today reiterated his Buy rating and raised
estimates on Lithia Motors, Inc. , after the company announced its
intent to acquire $390 million of Doug Moreland dealership group.
Lithia Motors, headquartered in Medford, Ore., is the nation's thirteenth
largest auto retailer.  Not including the Doug Moreland acquisition, the
company sells and services 23 brands of new and used vehicles from 28
dealerships.
    "Lithia is our favorite stock at current price levels.  We are reiterating
our Buy rating on the stock, with a target price of $28 per share," said
Hymowitz.  "After its Doug Moreland acquisition announcement, we are raising
our calendar year 1999 earnings per share estimate to $1.40 and establishing a
calendar 2000 estimate of $1.60 per share.  Our estimates include no
incremental acquisitions, and the deal is expected to close early in third
quarter 1999.
    "The Doug Moreland deal represents Lithia's first 'platform' acquisition
as a public company and a significant step in the company's continued
expansion," said Hymowitz.
    Clients interested in receiving more information should contact their
salesperson at 415-781-9700.
     BancBoston Robertson Stephens is a leading international investment
banking firm focused on emerging growth companies.  The firm's 44 research
analysts cover more than 600 companies.  Additional information is available
upon request.
    The information contained herein is not a complete analysis of every
material fact respecting any company, industry or security.  Although opinions
and estimates expressed herein reflect the current judgment of BancBoston
Robertson Stephens, the information upon which such opinions and estimates are
based is not necessarily updated on a regular basis; when it is, the date of
the change in estimate will be noted.  In addition, opinions and estimates are
subject to change without notice.  This Report contains forward-looking
statements, which involve risks and uncertainties.  Actual results may differ
significantly from the results described in the forward-looking statements.
Factors that might cause such a difference include, but are not limited to,
those discussed in "Investment Risks."  BancBoston Robertson Stephens from
time to time performs corporate finance or other services for some companies
described herein and may occasionally possess material, nonpublic information
regarding such companies.  This information is not used in the preparation of
the opinions and estimates herein.  While the information contained in this
Report and the opinions contained herein are based on sources believed to be
reliable, BancBoston Robertson Stephens has not independently verified the
facts, assumptions and estimates contained in this Report.  Accordingly, no
representation or warranty, expressed or implied, is made as to, and no
reliance should be placed on, the fairness, accuracy, completeness or
correctness of the information and opinions contained in this Report.
BancBoston Robertson Stephens, its managing directors, its affiliates, and/or
its employees may have an interest in the securities of the issue(s) described
and may make purchases or sales while this report is in circulation.
BancBoston Robertson Stephens International Ltd. is regulated by the
Securities and Futures Authority in the United Kingdom.  This publication is
not meant for private customers.  The securities discussed herein are not FDIC
insured, are not deposits or other obligations or guarantees of BankBoston
N.A., and are subject to investment risk, including possible loss of any
principal amount invested.