Worldwide PetroMoly Announces Agreement with MarketForce
4 March 1999
Worldwide PetroMoly Announces a Marketing Agreement with MarketForce, Inc. an Established Automotive Retail Consulting FirmHOUSTON, March 4 -- Worldwide PetroMoly (OTC Bulletin Board: MOLY), a Texas-based manufacturer of engine lubrication products, along with Internet Billing Solutions (IBS), an Atlanta Internet marketing company, have co-funded a one-year agreement with MarketForce, Inc., based in a Nashville, Tennessee, to promote PetroMoly's products to the national retail market. MarketForce has over 15 years of experience in automotive after-market sales, and Steve Werzel, President and CEO of MarketForce, was recently called "the guru of retail auto sales" by Entrepreneur Magazine. Werzel is now contracted to provide his principal focus on creating market share for PetroMoly's products, and obtaining primary shelf space in established national retail chains. "The opportunities for these products seem endless," says Werzel. "PetroMoly's products will define the next generation of motor oil and additives at a very critical time for the industry," Werzel adds. Referring to a recent report from the Environmental Protection Agency (EPA) confirming that PetroMoly motor oil significantly improves fuel economy, and helps engines generate lower emissions than the leading conventional oil brand tested, Werzel states, "At a time when the EPA is cracking down on air pollutants -- car and truck emissions being the primary cause -- a product that can reduce emissions and can save money is revolutionary." Gil Gertner, Chairman of Worldwide PetroMoly, comments on the expansive distribution network of MarketForce, "MarketForce and Steve Werzel have the experience and knowledge of what it takes to make sales in the auto after- market with his relationships with retailers such as Auto Zone, Napa/Balkamp and Wal-Mart. Also, this agreement completes the gaps in our retail marketing strategy -- IBS has its expertise on the Internet, and MarketForce in traditional retail and auto after-markets. The pieces of the puzzle are falling right into place. I expect to see major increases in our market share as a result of this agreement." IBS entered an agreement with PetroMoly last month to perform Internet marketing, and is currently updating and revamping PetroMoly's website at http://www.petromoly.com in an effort to increase PetroMoly's market share through direct Internet sales. Jeffery P. Goldstein, Executive Vice President at IBS, says: "The reason that this agreement is so significant is that while IBS will solidly market PetroMoly's products on the Internet, the agreement with MarketForce completes our vision for a total marketing package. MarketForce will help us reach the full market potential of our upcoming infomercial and commercial spots in production." IBS has various interests that provide services to the general public via the World Wide Web. These include financial services, long distance communication services, entertainment, and business connectivity. Worldwide PetroMoly manufactures, markets, and distributes high- performance lubricants for use in all types of motor vehicles, compressor engines and railroad locomotives. Many PetroMoly products utilize a new patent-approved process technology called molytech(TM). These products contain stable and suspended molybdenum disulfide (moly), a hard and extremely low friction metal, which fills the micro-porous, crater-like surfaces of pistons, rings, and cylinder walls in engines. This creates a more efficient engine atmosphere, and prevents metal-to-metal contact, thereby reducing friction, heat, and wear. For more information on PetroMoly products and technology, please visit the PetroMoly web site at http://www.petromoly.com. This new release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurances that such expectations will prove correct.