BMW Begins the Year with Strong Sales
4 March 1999
BMW Begins the Year with Strong Sales, Reporting 15.3 Percent Increase During February
Year-to-Date, BMW Outsells All Luxury Car Competitors
WOODCLIFF LAKE, N.J., March 3 -- BMW of North America, Inc.
outsold all international and domestic luxury passenger car competitors in
year-to-date sales, reporting an increase of 13.8 percent, to 21,281 vehicles,
compared to 18,700 a year ago.
BMW also reported February sales of 11,146, compared to 9,662 automobiles
sold during the same period last month, an increase of 15.3 percent.
Strong sales of the new BMW 3 Series models, the 323i and the 328i, fueled
an increase of 38.4 percent in 3 Series sales for the month. Also worth
noting is a 23.4 percent increase in BMW 7 Series models.
Land Rover North America, Inc. reported impressive February sales of 2,212
vehicles, compared to 1,284 a year ago, an increase of 72.3 percent.
Year-to-date sales jumped 54.4 percent, to 4,002 vehicles. Land Rover
reported year-to-date sales of 2,591 a year ago.
Consolidated February sales for the two companies jumped 22 percent to
13,358 units (BMW: 11,146; Land Rover: 2,212) and consolidated year-to-date
sales increased 18.7 percent to 25,283 vehicles (BMW: 21,281; Land Rover:
4,002).
BMW of North America, Inc. and Land Rover North America, Inc. are members
of the BMW Group.
BMW SALES REPORT FOR FEBRUARY 1999
1999 1998
February 11146 9662
Year-to-Date 21281 18700
February Year-to-Date February Year-to-Date
1999 1999 1998 1998
318ti 89 158 353 572
318is 1 1 42 47
318i 4-door 48 82 391 642
318iC 0 1 9 10
323i (E46) 2080 4035 0 0
323is 280 567 388 930
323iC 436 802 538 996
328is 231 370 223 440
328i 4-door 66 105 822 1498
328i (E46) 1176 2245 0 0
328iC 271 561 465 868
M3 2-door 178 301 195 430
M3 4-door 15 33 325 665
M3 convertible 321 618 0 0
3 Series 5192 9879 3751 7098
Z3 1.9 (US) 33 51 745 1302
Z3 2.3 (US) 861 1634 0 0
Z3 2.8 Roadster (US) 276 435 998 1669
Z3 2.8 Coupe (US) 91 166 0 0
M Roadster (US) 249 463 1 1
M Coupe (US) 68 132 0 0
Z3 1578 2881 1744 2972
525i 0 0 3 4
525iT 0 0 1 2
528i 1928 4016 2355 4878
528i sport wagon 283 599 0 0
540i sport wagon 76 135 0 0
540i (E39) 513 1121 531 1022
M5 0 0 0 0
5 Series 2800 5871 2890 5906
740i 462 833 371 906
740iL 1064 1715 787 1632
750iL 50 101 119 183
7 Series 1576 2649 1277 2721
840CiA 0 1 0 3
850CSi 0 0 0 0
8 Series 0 1 0 3
LAND ROVER SALES REPORT FOR FEBRUARY 1999
1999 1998
February 2212 1284
Year-to-Date 4002 2591
February Year-to-Date February Year-to-Date
1999 1999 1998 1998
Range Rover (1) 607 1227 522 1120
Discovery (2) 1605 2775 738 1394
Defender 0 0 24 77
(1) Includes 4.6 HSE and 4.O SE
(2) Includes Discovery and Discovery Series II