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Automotive Direct Marketing Day 'Early Bird' Tickets on Sale Now

3 March 1999

GLIMA: Automotive Direct Marketing Day 'Early Bird' Tickets on Sale Now

                  Advance Reservations Assure Participation

    DETROIT, March 3 -- "Make your reservations early, or you may
miss out."
    That's the advice of Automotive Direct Marketing Day co-chairs David
Marold, Acxiom Corporation, and Alan Sandy, Integrated Marketing Education.
Participation in the fourth annual all-day event, set for Tuesday, May 18,
1999, at the Ritz-Carlton, Dearborn, is limited to 400 registrants.
    "Auto Day offers attendees an excellent opportunity to grow their
automotive direct marketing expertise with a full day of seminars, speakers,
networking, luncheon and other events.  To assure your participation, we
strongly advise you to make early reservations by calling Toni Holmes at the
Direct Marketing Association of Detroit (DMAD) office, 248-258-8803," they
announced.  The event has been sold out in all of its previous three years.
    An Early Bird member registration rate of $165 is available if payment is
received by April 1.  For non-members, the Early Bird rate is $185.
    Outstanding speakers include:

    *  Regina Brady, Vice President, Interactive, Direct Media;
    *  Stephen Henson, Director of Marketing, Kelley Blue Book;
    *  Rick Inatome, Chairman, Inacom Corporation;
    *  Mary Kubitskey, Manager of Communications, GM Card Operations, General
       Motors Corporation;
    *  Sheldon Laube, Executive Vice President and Chief Technology Officer,
       USWeb Corporation;
    *  George Peterson, President, Auto Pacific;
    *  David Rooney, Manager of Media Operations/Customer Relationship
       Marketing, DaimlerChrysler Corporation;
    *  David Ropes, Director, Corporate Advertising and Integrated Marketing
       Group, Ford Motor Company.

    The conference is presented by the Direct Marketing Association of Detroit
in affiliation with the American Marketing Association-Detroit Chapter and the
Great Lakes Interactive Marketing Association (website:
http//glima.org/dmad/index.html).  The event is sponsored by Acxiom
Corporation, the Polk Company, Experian, Inc., and Technicolor Video Services.