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Porsche Launches On-Line Interactive Learning for Dealers

2 March 1999

Porsche Launches On-Line Interactive Learning for Dealers

    ATLANTA, March 2 -- Porsche Cars North America recently
launched an interactive web site that ties all of its dealers together via the
Internet. The endeavor is designed to improve communication with dealers and
thereby provide better service to Porsche's customers.
    Complete with a reference library, video collection, chat rooms and links
with Porsche engineers, the web site replaces all of the company's print and
video training and reference materials.  In addition, information is now
updated on both sides of the Atlantic, and factory planners can communicate
with dealer showrooms.
    "A Porsche buyer isn't choosing an appliance. Our clientele is the most
enthusiastic and knowledgeable in the world, " said Fredrick J. Schwab, PCNA
President and Chief Executive Officer.  "Our dealerships' staff must be better
informed and connected.  The online web site has just taken our penchant for
technical innovation and applied it to information systems."
    "Our web site is quickly becoming a way of life for our dealerships'
staff," said Dave Parsons, Porsche Cars North America Sales & Marketing
Training Manager. "In the morning, they pour a cup of coffee and go online.
They can get the latest information on new vehicle options, study in our
reference library, e-mail a video clip or specifications to a prospect, view
images of new accessories, or even chat with other Porsche dealers."
    The company will soon offer an on-line basic certification program for
every dealership employee, from vehicle detailers to administrative staff.
The objective is to enable each employee to confidently discuss Porsche's
product range and rich heritage.
    The firm's strategic partner in the venture is The Gary Stock Company, a
suburban New York-based training firm with long ties to Porsche and the auto
industry. The web site went online Jan. 1, 1999.