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Budget Names ixL as Internet Agency of Record

2 March 1999

Budget Names ixL as Internet Agency of Record

    LISLE, Ill., March 2 -- Budget Rent a Car Corporation, the
world's third largest car and truck rental system and a wholly owned
subsidiary of Budget Group, Inc. , announced that it has signed a
two-year agreement with iXL as its Internet agency of record.  iXL, a leading
global Internet services firm, has responsibility for all of Budget's
e-commerce development and web-based media placement.
    iXL was instrumental in the relaunch of Budget's web site
(http://www.drivebudget.com) last September.  Among a host of enhancements, Budget's
site now offers the ease and convenience of booking online along with more
consumer-friendly features, which have resulted in a steady increase in
Internet-based business.  In addition to web site development and management,
iXL is responsible for researching online sponsorship opportunities and
negotiating web-based media placements.
    iXL, whose clients range from Delta Airlines to Warner Bros., was chosen
as Budget's official agency after an extensive search among traditional
advertising and web agencies.  "Of all the agencies we reviewed, iXL clearly
stood out in terms of technology and knowledge of our business.  We're quite
pleased with the level of iXL's expertise in providing strategic and creative
web solutions and with the way they've helped us enter the e-commerce
marketplace at full speed," stated Mark Sotir, president of Budget Rent a Car
Corporation.  "We look forward to growing our e-commerce business as well as
our relationship with iXL."
    "Today, everyone claims to be Internet-ready," said Bert Ellis, CEO of
iXL, Inc.  "What Budget is doing is acting now to stay ahead of the curve in
anticipating the real demand for online services in the car rental industry.
iXL will provide state-of-the-art Internet tools, technology and marketing
support to help Budget drive change in the rental car business.  We are proud
to be their partner."
    iXL, Inc. is a strategic Internet services company offering comprehensive
Internet-driven business solutions for Fortune 500 companies and similar
international companies.  iXL's core competencies include strategic
opportunity assessment, Internet-based applications and systems development,
information architecture and design, customer relationship management and the
creation of "rich media" environments.  iXL, Inc., is a wholly-owned
subsidiary of iXL Enterprises and is headquartered in Atlanta, Ga. with
offices in Berlin, Boston, Charlotte, Chicago, Denver, Hamburg, London, Los
Angeles, Madrid, Memphis, New York, Norwalk, Richmond, Rome, San Diego, San
Francisco and Washington, D.C.  Additional information about iXL, Inc., can be
found on its Web site at http://www.ixl.com.
    Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group,
Inc., is one of the world's top three car and truck rental systems.  The
Budget system, which operates under the same name worldwide, has more than
3,200 airport and local market locations in over 120 countries and
territories.  Budget has nearly 1,000 corporate-owned and franchised locations
in the United States.  Budget's WorldClass Fleet is comprised of more than 30%
specialty vehicles, ranging from sport utility vehicles, convertibles and
luxury cars to minivans, pickups and motorcycles.