Visteon Gives Customers a Sensory Experience
2 March 1999
Visteon Gives Customers a Sensory Experience With The World of Chassis Systems DisplayDETROIT, March 1 -- Virtual reality is driving its way into the customer experience at Visteon Automotive Systems. Visteon is changing the face of automotive supplier exhibits with its virtual "World of Chassis" technology display at the 1999 Society of Automotive Engineers International Congress and Exposition. Using graphic animation and surround sound, Visteon will give its customers a unique glimpse of its chassis systems capabilities. A startling, multi-image, multi-dimensional film presentation will help viewers experience Visteon's chassis technology through a simulated vehicle that wheels around a unique, futuristic city. Then, using high-definition computer graphics, viewers will travel inside a variety of chassis systems, including steering, braking and driveline, as they respond to various road conditions. "This exhibit brings to life the chassis of the vehicle, acknowledging that it is the very heart and soul of automotive manufacturing," said Ray Schaffart, vice president and general manager, Chassis Systems, Visteon. "This is a very dynamic presentation that will both educate and entertain our customers." This display makes a dramatic statement about the business philosophy and direction of Visteon, from the quality and durability of specific chassis components to the innovation and strength of its engineering technology. "We wanted to create an environment where Visteon customers could not only gain an understanding of our technology but also visualize the systems, modules and components that make up a complete integrated chassis system," said Jim Thompson, marketing and technical sales manager, Chassis Systems, Visteon. "But we also wanted to bring a little fun and excitement to their chassis experience." The display was created with a mini-theater design in mind. Visteon wanted the display to envelope the audience with spectacular sound, lighting and visual graphics that would hold their attention and challenge their imagination. Designed by a collaborative creative team from Europe and North America, the display uses a state-of-the-art, image enhancing computer system to operate the display's video wall. As guests enter the theater, they step up onto a slightly elevated walkway overlooking an 8.5 by 4-foot video wall comprised of six projection cubes. The video wall is accompanied by three 40-inch plasma screens that are below the wall, but angled up at the audience, creating a space age, star ship feel. Music, lighting, and sound effects have been customized for the unique, one- of-a-kind display. "The Visteon Chassis Systems display offers our customers something very innovative and exciting," said Jeremy Goddard, Visteon account manager for DaimlerChrysler, Visteon. "Not only will it succeed in creating an awareness of our chassis technology, but it adds character to the systems innovation taking place at Visteon today." With a global delivery system consisting of more than 120 technical, manufacturing, sales and service facilities located in 20 countries, Visteon is leveraging the talents of its 82,000 employees to deliver innovative, consumer-driven automotive solutions to its customers.