CarMax Completes Acquistion of Mitsubishi Franchise In Atlanta
26 February 1999
CarMax(R) Completes Acquistion of Mitsubishi New-Car Franchise In the Atlanta MarketRICHMOND, Va., Feb. 26 -- The CarMax subsidiary of Circuit City Stores, Inc. (NYSE: CC, KMX) announced today that it has completed the acquisition of Boomershine Mitsubishi from Boomershine Automotive, Inc. and will relocate the franchise to its Town Center used-car superstore in the Atlanta, Ga., market. CarMax's Town Center superstore is located at 1215 Ernest Barrett Parkway near the Town Center Mall in Kennesaw, Ga. CarMax expects to begin selling new Mitsubishi cars and sport utility vehicles at the Town Center store next week. CarMax also operates two Mitsubishi new-car franchise points at its Laurel, Md., and Dulles, Va., superstores in the Washington, D.C./Baltimore, Md., market and a franchise at the Kenosha, Wis., CarMax Auto Mall in the Chicago market. The idea of CarMax selling new cars well is not new to the Atlanta market. Atlanta consumers helped CarMax's other Atlanta new-car stores, two Chrysler- Plymouth-Jeep franchises located in Norcross and Stockbridge, Ga., attain the prestigious Five Star rating, Chrysler's highest award for customer service excellence. The Norcross superstore also won Chrysler's Pacesetters Club award as the top volume Five Star dealer in America in 1997. CarMax will co-locate the Mitsubishi franchise and the Town Center CarMax used-car superstore in a format similar to the two Chrysler dealerships at its stores in Norcross and Stockbridge. "We are looking forward to repeating our success in the Atlanta market with Mitsubishi," said W. Austin Ligon, president of CarMax. "This franchise acquisition also gives CarMax another opportunity to combine our unique offer with quality vehicles. It is a winning combination for the customer, for Mitsubishi and for CarMax." CarMax began development of the used-car superstore concept in 1991 and has been revolutionizing the way consumers think about automobile purchases since opening its first store in Richmond, Va., in 1993. CarMax locations offer hundreds of top-quality used cars and trucks; everyday low prices marked clearly on every car; quality guarantees; customer-friendly service; and convenient, dependable repair service. Mitsubishi Motor Sales of America, Inc., was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. CarMax operates 28 superstores. Circuit City Stores, Inc., is a leading national retailer of consumer electronics, major appliances, personal computers and entertainment software. Additional CarMax information is available at http://www.carmax.com(SM). Additional Circuit City information is available at http://www.circuitcity.com(SM). This release contains forward-looking statements, which are subject to risks and uncertainties, including, but not limited to, risks associated with the development of a new retail concept. Additional discussion of factors that could cause actual results to differ materially from management's projections, forecasts, estimates and expectations is contained in the company's SEC filings.