100,000th Mercedes-Benz M-Class Rolls Off Production Line
29 February 1999
100,000th Mercedes-Benz M-Class Rolls Off Production LineTUSCALOOSA, Ala., Feb. 26 -- The 100,000th Mercedes-Benz M-Class rolled off the production line here this week, marking another milestone for Mercedes-Benz U.S. International (MBUSI). MBUSI "team members" (employees) celebrated the milestone Friday with a visit from DaimlerChrysler executives and the 100,000th vehicle customer, Frank and Debbie Pizza from Atlanta. The 100,000th M-Class is special for another reason: it is the first vehicle to be picked up at the plant by a customer, thereby inaugurating the Mercedes-Benz M-Class factory delivery program. Prof. Juergen Hubbert, DaimlerChrysler AG Board Member with responsibility for Mercedes-Benz and Smart Passenger Cars; Helmet Petri, Divisional board member, production for DaimlerChrysler's Passenger Car Division; and Mike Jackson, President and CEO of Mercedes-Benz of North America (MBNA) joined the close to 1,700 MBUSI "team members" for the festivities. "Two years ago, when the first M-Class came off the line, we were building one vehicle a day, and we thought that was tough. Today, we're building nearly 380 a day and reached the 100,000th milestone ahead of schedule," said MBUSI President and CEO Bill Taylor. "All I can say is 'unbelievable.' All the credit goes to our team members and our suppliers." MBUSI plans to produce over 80,000 vehicles this year, more than a 20 percent increase from the 68,700 produced in 1998. MBUSI has continued to ramp up production since the first vehicle rolled off the line on February 14, 1997, and is producing nearly 380 units on two shifts, the maximum planned daily rate. The company has invested an additional $80 million in the plant, over its original $300 million investment, in order to increase production and accommodate future product variations like the high-performance ML55 AMG and the ML430 Sport, both recently shown at the North American International Auto Show in Detroit and at the Chicago Auto Show. The investment will also enable the plant to support production in Austria of up to 30,000 M-Classes annually over a three-year period to help meet European demand. Supplemental M-Class production begins there this spring. The investment will also enable the Tuscaloosa plant continue to increase its efficiency and productivity. MBUSI currently produces V6, V8, 4-cylinder and left and right-hand-drive versions of the M-Class for the world market. Mercedes-Benz U.S. International is a DaimlerChrysler AG company.