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Progressive Auto to Sponsor of the Greater Cleveland International Auto Show

25 February 1999

Progressive Auto Insurance to be First-Ever Presenting Sponsor of the 72nd Greater Cleveland International Auto Show
     Auto show visitors invited to 'Be Progressive' and shop for the best
                             auto insurance rates

    CLEVELAND, Feb. 24 -- Progressive Auto Insurance, one of the
largest auto insurers in the Cleveland area and the country, is proud to be
the first-ever Presenting Sponsor of the Greater Cleveland International Auto
Show, announced Richard Watts, Progressive's general manager for Northeast
Ohio.  The show takes place Feb. 27 - March 7 at the Cleveland International
Exposition Center, adjacent to Cleveland Hopkins International Airport and
directly off of State Route 237.
    The Progressive Information Center will be located near the West Entrance
of the IX Center and will be staffed with Progressive insurance professionals
challenging attendees to "Be Progressive" and shop for the best combination of
auto insurance rates and service.  In addition, four Progressive Self-Quoting
Insurance Stations will be located throughout the show floor.  Using
Progressive's free, no-obligation Express Quote service, auto show visitors
can instantly obtain a Progressive auto insurance quote.
    "We encourage all auto show visitors to stop by our Information Center or
one of our Self-Quoting Stations to find out how much money they could be
saving on their auto insurance," said Watts.  "Auto insurance rates from
different companies can vary up to hundreds of dollars per six months for the
identical policy.  Shopping for the best combination of auto insurance rates
and service and being an informed consumer is what 'Being Progressive' is all
about."
    More than four hundred thousand people are expected to attend the 72nd
Greater Cleveland International Auto Show during its nine-day run.  The event
will feature more than 600 new car models from 40 domestic and international
auto makers, and a variety of museum-quality historical vehicles.  The show
will also feature food, contests, entertainment, and exhibits from area car
care companies.
    "Progressive is thrilled to present the 72nd Greater Cleveland
International Auto Show to area residents," said Watts.  "For many, the auto
show is an annual tradition, a time to check out the newest car models, think
about trading in the old model, and looking forward to spring.  This year's
show promises to be the best ever, offering something for every car
aficionado, from a look at the newest models and futuristic concept cars, to
historical displays providing a look at days gone by."
    In business for more than 60 years, Progressive is one of the largest auto
insurers in Cleveland and the nation.  In addition to auto insurance,
Progressive also offers consumers competitively priced insurance for
motorcycles, recreation vehicles, boats, personal watercraft, and snowmobiles.
In Greater Cleveland, Progressive meets the insurance needs of area motorists
through nine claims offices.  Progressive's trademark Immediate Response(R)
claims service is delivered 24 hours a day, seven days a week by claims
representatives driving 35 Progressive Immediate Response Vehicles.
Progressive's products are available through more than 1500  Independent
Agents, by calling 1 800 AUTO PRO(R), or by visiting the company's Web site,
at progressive.com.