Robert Lutz Will Sign `Guts' at SAE Congress Bookstore

23 February 1999
Robert Lutz Will Sign `Guts' at SAE Congress Bookstore
    WARRENDALE, Pa., Feb. 23 -- Robert A. Lutz, the former
president and vice chairman of Chrysler Corporation, will sign his new book
"Guts" in the Society of Automotive Engineers (SAE) Bookstore at the 1999 SAE
International Congress & Exposition in Cobo Center, Detroit, Michigan from
2-3:30 p.m. on Tuesday, March 2.
    Newly named as chairman, chief executive officer and president of Exide
Corporation, Lutz recounts how his "seven laws of business" helped Chrysler
bounce back from near ruin in the early '90s and become Forbes Magazine's 1996
Company of the Year.
    Drawn from author Lutz's successful career at four car companies, "Guts:
The Seven Laws of Business That Made Chrysler the World's Hottest Car Company"
delivers management wisdom with humor and surprising frankness.  Lutz
discusses his counterintuitive yet proven philosophy for business success and
coins many colorful, controversial maxims which stand conventional business
wisdom on its head.
    "Guts" will be available for purchase in the SAE Bookstore at the signing
and throughout the week for $25.  The Bookstore is located in the Cobo Lobby,
across from Macomb and Detroit Halls and is open from 8 a.m. to 6 p.m. Monday
through Thursday.
    The SAE Bookstore, an important part of the overall Congress experience
for thousands of attendees, is also open to the public with no admission
charge.  Last year, more than 14,000 visited the Bookstore during the four-day
Congress.  The Bookstore features over 300 books and over 1,200 technical
papers and 49 new special publications from Congress technical sessions,
CD-ROM product demonstrations, and more.
    The SAE Congress, the world's largest showcase of automotive engineering
technologies.  The event, which runs March 1 - 4, features more than
1,100 exhibiting companies, including 90 percent of the world's top
25 suppliers.
    For further information or to register for SAE Congress, call
1-877-SAE-CONG (723-2664); outside U.S./Canada, 1-724-772-4027; or visit
http://www.sae.org.