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SDRC Organizes for Growth Market Opportunities

23 February 1999

SDRC Organizes for Growth Market Opportunities; Organization Aimed At Advancing SDRC to Global Leadership Position in Providing Enterprise Product Development Solutions

    CINCINNATI--Feb. 22, 1999--SDRC , a leading provider of enterprise product development solutions worldwide, today announced organizational changes aimed at strengthening the overall corporation for growth acceleration into the year 2000.
    "SDRC is extremely well positioned for expansion, and we plan to accelerate that growth in 1999 and beyond by capitalizing on the company's reputation for best-in-class products and consulting services," said Bill Weyand, chairman, president, and CEO of SDRC. "Strong emphasis will be placed on vertical market opportunities. The organizational changes being implemented will facilitate these growth plans and our goal of becoming the global leader in providing Enterprise Product Development Solutions."
    Specifically, SDRC's Corporate Marketing will focus on targeted industry segments and the specific application sets that are critical within these industries. SDRC's Products Group has been restructured into product-oriented business units. Each of these units is tasked with developing and delivering on goals that help meet the overall strategic objectives and strong industry-driven priorities of the corporation. The two groups will work closely together in optimizing SDRC's products to meet the requirements of the market.


Personnel Promotions

--   William A. Carrelli has been promoted to vice president,
     marketing. With more than 20 years of experience at SDRC,
     Carrelli has extensive industry and company knowledge. In his new
     position, Carrelli will lead the corporate strategic marketing
     activities and will be responsible for SDRC's global positioning
     as a market-driven provider of information-centric solutions.

--   Kevin J. Eustace has been appointed the vice president of
     industry programs. Eustace has extensive experience with SDRC in
     industry-specific consulting and key account initiatives. He will
     be responsible for providing industry and process focus for
     SDRC's solutions strategy, and will lead the corporation as it
     transitions to a vertical market industry focus.

--   Ronald G. Schmitz has been promoted to vice president of
     Metaphase strategic marketing and product planning. As one of the
     founders of Metaphase, Schmitz brings a wealth of experience and
     expertise to this position. He will continue to define the
     strategic direction of the Metaphase Technology Division, and he
     will take on the added responsibilities of Metaphase product
     planning.

--   Scott A. Berkey has been promoted to vice president and general
     manager, Asia/Pacific Operations (APO). Previously the vice
     president of Metaphase sales, Berkey will now be responsible for
     the sales and marketing of all SDRC products and services
     throughout our Asia/Pacific operations.

--   William M. Gascoigne has been promoted to senior vice president,
     European Operations in recognition of his achievements in
     managing SDRC's European Operations to a 29% revenue growth for
     the company in 1998. He will continue to manage the sales and
     marketing of SDRC products and services in Europe.

--   Curtis H. Staker has been promoted to vice president and general
     manager, Americas Operations. In his previous role as vice
     president and general manager of SDRC's Asia/Pacific region,
     Staker achieved a 19% growth in that region for the company in
     1998 - a challenging goal in a market that has been experiencing
     slow expansion. In his new position, Staker will oversee the
     sales and marketing of Metaphase(R) and I-DEAS(TM) products and
     related services throughout North and South America.


    These changes represent a foundation upon which SDRC plans to continue building momentum - one of several initiatives being implemented to move the company toward an information-centric, industry solutions focused business model.

About SDRC

    SDRC (Structural Dynamics Research Corporation) is one of the world's leading providers of enterprise product development solutions with its suite of mechanical design automation software and product data management software. The Company's products, coupled with engineering and consulting services, help manufacturers optimize product development early in the design process, enabling them to reduce cost and cycle time while significantly improving quality and time to market. SDRC provides the award-winning I-DEAS(TM) product suite of integrated CAD/CAM/CAE software, and the market-leading PDM software, Metaphase(R) Enterprise(TM), which is developed, marketed and supported by SDRC's Metaphase Technology Division. SDRC employs more than 2,400 people worldwide, with 75 offices in 17 countries throughout North America, Europe, and Asia/Pacific.

http://www.sdrc.com/

    Note to Editors: SDRC and Metaphase are registered trademarks, and I-DEAS and Metaphase Enterprise are trademarks of Structural Dynamics Research Corporation. All other trademarks or registered trademarks belong to their respective holders.