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Ford Motor Company Appoints New Vice President

19 February 1999

Ford Motor Company Appoints New Vice President

    DEARBORN, Mich., Feb. 19 -- Louise Goeser has been appointed
vice president, Quality for Ford Motor Company .
    Goeser, who joins Ford effective March 1, was most recently with the
Whirlpool Corporation, a leading consumer products company in Benton Harbor,
Mich.  She held a variety of leadership positions there, including vice
president, Corporate Quality and general manager of the Refrigerator Product
Team.
    Before Whirlpool, Goeser held several leadership positions with
Westinghouse Electric Corporation of Pittsburgh.  Goeser also has been
actively involved in the Malcolm Baldrige National Quality Awards, serving as
a senior examiner and a judge.
    "Louise brings a wealth of experience from her previous positions with
Whirlpool and Westinghouse," said Jacques Nasser, president and chief
executive officer, Ford Motor Company.  "Ford is committed to superior quality
and providing the best total value to consumers as a key element of our vision
to become the world's leading consumer company that provides automotive
products and services.
    "Our quality is the best it has ever been, and Louise will help all of us
take it even higher.  We welcome her aboard as we prepare for the challenges
that lie ahead for the company in the next millennium."
    The company's goal is to lead the industry in customer satisfaction by
delivering high quality, exciting and innovative products through an
outstanding purchase and service experience.
    Goeser earned a bachelor's degree in Mathematics from Pennsylvania State
University (Penn State) in 1974.  She earned a master's degree in Business
Administration from the University of Pittsburgh in 1989.