Chevy Chase Hits the Road Again in New Dollar Rent A Car Commercial
18 February 1999
Chevy Chase Hits the Road Again in New Dollar Rent A Car CommercialTULSA, Okla., Feb. 18 -- Dollar Rent A Car will premier its new commercial with renowned actor and comedian Chevy Chase on February 21. The "Saturday Night Live" veteran and star of more than 20 motion pictures, including several "National Lampoon's Vacation" movies, is featured in the DOLLAR(R) commercial. The 30-second spot will feature Chase in a vacation scenario that depends on Dollar's express services to help him catch his flight. Of course, in his classic comedic style, Chase's character creates chaos wherever he goes. "We have received great feedback from new and existing customers when we launched the advertising campaign two years ago," Fred Fleischner, Vice President of Marketing and Sales, said. "We're excited about the entertainment value in this new commercial and think the viewers will be more aware of the DOLLAR brand as well as enjoy the antics of Chevy Chase." The DOLLAR spots will air during "60 Minutes" on CBS and "Dateline" on NBC. Chase earned national prominence as a writer and performer with the original cast of NBC's "Saturday Night Live," for which he won two Emmy Awards. Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. , has approximately 370 worldwide locations in 26 countries, with a significant presence in Australia, Canada, the Caribbean and Latin America including 240 locations in the United States. The company and its licensees have locations at most major airports across the nation, and a fleet of more than 70,000 vehicles. Through its alliance with Europcar, Dollar offers service in 96 additional countries covering Europe, the Middle East, India and Africa. DOLLAR worldwide headquarters is located in Tulsa, Okla. For additional information, the DOLLAR web address is http://www.dollar.com.