---

Hertz to Be the Exclusive Car Rental Company for Harrah's Total Gold Program

17 February 1999

Hertz to Be the Exclusive Car Rental Company for Harrah's Total Gold Program - Program Kicks-Off with Opportunity to Earn Extra Total Gold Points -

    PARK RIDGE, N.J., Feb. 17 -- Effective March 1, 1999, The
Hertz Corporation , the world's largest car rental company, joins
Harrah's Total Gold Program as the exclusive car rental provider for program
members.  The agreement will provide Total Gold members the opportunity to
earn Total Gold Points when renting a car from Hertz.  To kickoff the
agreement, Total Gold members will have the opportunity to earn an additional
400 Total Gold Points for each Hertz Leisure Weekend Rate rental through May
31, 1999.
    Harrah's Total Gold members are eligible to earn one Total Gold Point per
$2 spent on all qualifying Hertz rentals.  To earn points, the Harrah's Total
Gold identification number must be presented at time of reservation, check-in
or check-out, and rentals must take place at a participating Hertz location in
the US.  All standard rental qualifications apply.
    From March 1 through May 31, 1999, Total Gold card members have the
opportunity to earn 400 additional Total Gold Points with each Hertz Leisure
Weekend Rate rental.  To receive the extra Total Gold Points, Promotion Code
(PC#): 900605 must be mentioned at time of reservation.  The additional Total
Gold Points are available on all car class rentals, at all participating Hertz
US locations.  Blackout dates may apply.
    "Hertz is pleased to announce its participation in Harrah's Total Gold
program," commented Elliot Friedman, Division Vice President, Travel Industry
and Commercial Marketing, Hertz Rent A Car.  "With our various alliances, we
strive to offer our customers the widest variety of choices and, our
participation in an entertainment program such as Harrah's, underscores this
commitment to our customers."
    "Our company's greatest strength is in forming relationships, one-on-one,
with our customers in each of our markets.  With Hertz' participation in the
Total Gold program, we can now offer more value to our customers by adding
more ways for customers to earn points faster," commented Rich Mirman, Vice
President, Relationship Marketing, Harrah's Entertainment.
    Points will not be awarded on taxes, fuel or fees, but will be earned on
most of Hertz' other optional services such as Loss Damage Waiver and
Liability Insurance Supplement.  Rentals that involve tour packages, travel
industry discounts, or frequent flyer awards are not eligible for points.
Harrah's Entertainment, Inc. is the most recognized and respected name in the
casino entertainment industry operating 18 casinos nationwide under the
Harrah's, Showboat and Rio brand names, and the Star City casino in Sydney,
Australia.  Founded more than 60 years ago, Harrah's is focused on building
loyalty and brand value with its targeted customers through a unique
combination of great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership.  For more information, call
800-HARRAHS.
    For more information on Hertz, or for reservations, call your local travel
professional, or Hertz' toll-free reservations number at 800-654-3131, or
visit Hertz on the web at hertz.com.