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EDS Makes Cash and Commercial Available to Journalists

10 February 1999

EDS Makes Cash and Commercial Available to Journalists at Chicago Auto Show

         Automatic Teller Machine in EDS Media Center Provides Money
                            And an OnStar Message

    CHICAGO, Feb. 10 -- The thousands of journalists covering the
Chicago Auto Show at McCormick Place this week won't have to travel far to
replenish their supply of pocket money or learn more about General Motors'
OnStar.
    For the convenience of the world's print and electronic reporters, EDS
, a leader in global information services, has installed one of its
automatic teller machines (ATMs) in the media center it sponsors during the
show.  Besides dispensing money, the machine is configured to show a 15-second
OnStar commercial.  OnStar is the innovative in-vehicle safety security and
information service from General Motors.  It combines global positioning
system and cellular technology to connect a vehicle and its driver to the
OnStar Center where advisors are available 24 hours a day, 365 days a year to
assist with anything from emergency situations to convenience services.
    "EDS works closely with OnStar to deliver the best possible service to
OnStar subscribers," says Dale Dentlinger, product management director for EDS
Consumer Network Services.  "So, when we developed ATM Vision, we immediately
thought of using an OnStar commercial.  We anticipate that the journalists
using the ATM in the EDS Media Center will give us excellent feedback on the
practicality and acceptability of this concept.  Automotive journalists have
keen insight into what is attractive to consumers.  By running the commercial
at the EDS Media Center we put ourselves in the midst of the best informed,
market savvy focus group possible."
    According to Dentlinger, EDS is in the midst of a pilot program
introducing technology that puts full-motion advertising in front of the
consumer.  The pilot is being tested on EDS' proprietary ATMs in San Diego,
Chicago, Los Angeles and New York.  "Until now, ATM advertising has been
pretty mediocre.  Advertisements were either pre-printed on the backside of
transaction receipts or consisted of still-images of products on ATM screens.
Now, we're introducing full-motion video advertisements with full-range stereo
sound."
    He adds that, "Most retail-based ATMs average around 2,500 'hits' per
month.  This combination of innovative medium and powerful commercial
messaging has unlimited potential to increase public awareness on a variety of
products and services."
    The potential also exists for enhancing the machines to dispense tickets
and coupons, providing up-to-the-minute information about entertainment events
in the area and delivering direct marketing campaigns targeted to specific
cardholders.
    In addition to the ATM placement at the EDS Media Center, the pilot
program will run advertisements on Chicago ATMs during and after the auto
show.  It is expected that from February 15 through 28, 130,000 impressions
will be shown across 138 Chicago ATM locations.
    For 1999, OnStar is standard equipment on Cadillac Escalade and available
as an option of 50 other GM products.  For more information visit the OnStar
website at http://www.onstar.com.
    EDS has been a leader in the global information services industry for more
than 35 years.  The company delivers systems and technology expertise,
management consulting, business process management and electronic business
leadership.  EDS, with $16.9 billion in revenues in 1998, offers solutions to
improve the performance of more than 9,000 business and government
clients in about 50 countries.  The company's stock is traded on the New York
Stock Exchange and the London Stock Exchange.  Visit EDS via the Internet at
http://www.eds.com.