Newspaper Automotive Ads Honored with NAA Dandy Awards
6 February 1999
Newspaper Automotive Ads Honored with NAA Dandy Awards
VIENNA, Va., Feb. 6 -- The Newspaper Association of America
(NAA) honored distinguished automotive advertising in newspapers today with
the 1999 DANDY (Dealer Automotive Newspaper Display Advertising) Awards.
Winners were recognized during a press conference at the National Automobile
Dealers Association (NADA) annual exposition in San Francisco.
FirstAmerica Automotive of San Francisco won NAA's 1999 Best of Show Award
and a $2,500 cash prize for the best use of newspapers for a single ad,
campaign or series of contest categories. FirstAmerica has received Best of
Show honors for two years in a row and is the first dealership in the history
of the awards to be so honored. (Best-of-show art is available electronically
by request.)
In existence for 23 years, the DANDY Awards recognize creative and
outstanding automotive dealer display advertising in newspapers. The winning
entries are featured in NAA's DANDY Newspaper 1999, which is distributed at
the NADA exposition as well as to dealers, ad agencies and newspapers around
the country.
"Newspapers are an extremely valuable advertising tool for automotive
marketers. This year's DANDY Awards entries displayed a variety of innovative
ways to reach consumers," said NAA President and CEO John F. Sturm. "The
winning entries demonstrate how imaginative, and effective, automotive dealers
can be with newspaper advertising."
The 1999 DANDY Award winners follow.
Best Ad Campaign by a Dealer Association
DANDY Award Winner: Northern Ohio Buick Dealers Association
Headline: "Buick On Star System"
Creator: Jordan Tamraz Caruso Advertising, Chicago, Ill.
Newspaper: The Plain Dealer, Cleveland, Ohio
Best Single Ad by a Dealer Association
DANDY Award Winner: Greater Minnesota Cadillac Dealers Association
Headline: "You Contribute More Than Most"
Creator: Lois/EJL Advertising, Chicago, Ill.
Newspaper: Saint Paul Pioneer Press
Best Ad Campaign by an Individual Dealer (large market)
DANDY Award Winner: Jim Moore Cadillac, Columbia, S.C.
Headline: "Safety_Style_Sensibility"
Creator: The State, Columbia, S.C.
Newspaper: The State, Columbia, S.C.
Best Single Ad by an Individual Dealer (large market)
DANDY Award Winner: Rice-Marko Infiniti, Greensboro, N.C.
Headline: "Eanie, Meanie, Moh"
Creator: News & Record, Greensboro, N.C.
Newspaper: News & Record, Greensboro, N.C.
Best Ad Campaign by an Individual Dealer (small market)
DANDY Award Winner: Glass Motors, Gulfport, Miss.
Headline: "Glass Motors"
Creator: The Sun Herald, Biloxi, Miss.
Newspaper: The Sun Herald, Biloxi, Miss.
Best Single Ad by an Individual Dealer (small market)
DANDY Award Winner: Turan-Foley Oldsmobile, Gulfport, Miss.
Headline: "The Calm in the Middle of the Storm"
Creator: The Sun Herald, Biloxi, Miss.
Newspaper: The Sun Herald, Biloxi, Miss.
Best Use of Color in a Dealer or Dealer Association Advertising
DANDY Award Winner: Cochran & Celli, Oakland, Calif.
Headline: "Newfangled Cars, Etc."
Creator: San Francisco Newspaper Agency
Newspaper: San Francisco Chronicle & Examiner
Best Automotive Special Section
DANDY Award Winner: Saint Paul Pioneer Press
Headline: "Auto Show"
Creator: Saint Paul Pioneer Press
Newspaper: Saint Paul Pioneer Press
Best Institutional Advertising
DANDY Award Winner: FirstAmerica Automotive, San Francisco, Calif.
Headline: "Talk of the City"
Creator: San Francisco Newspaper Agency
Newspaper: San Francisco Chronicle & Examiner
Best Dealer Multi-Line/Group Advertising
DANDY Award Winner: Serramonte Auto Plaza, San Bruno, Calif.
Headline: "For the Best Buy"
Creator: San Francisco Newspaper Agency
Newspaper: San Francisco Chronicle & Examiner
Best Print Promotion of Dealer or Newspaper Online Auto Site
DANDY Award Winner: FirstAmerica Automotive, San Francisco, Calif.
Headline: "Click"
Creator: San Francisco Newspaper Agency.
Newspaper: San Francisco Chronicle & Examiner
1999 MERIT AWARDS OF EXCELLENCE WINNERS
The following were recognized with one or more 1999 DANDY Merit Awards of
Excellence:
* Clapp Olds-VW, Clarksville, Ind., published in The Courier-Journal,
Louisville, Ky.
* Continental Volvo, Oakland, Calif., published in the Contra Costa
Times, Walnut Creek, Calif.
* Ferrero Auto Center, Loveland, Colo., published in the Loveland Daily
Reporter-Herald
* Fowler Motors, Conway, S.C., published in The Sun News, Myrtle Beach,
S.C.
* Gulf Coast (Texas) Cadillac Dealers Association, published in the
Houston Chronicle
* Holiday Buick, Palmdale, Calif., published in the Antelope Valley
Press, Palmdale, Calif.
* Lancaster/Palmdale (Calif.) Auto Dealers Association, published in the
Antelope Valley Press, Palmdale, Calif.
* Lexus of Dayton, Centerville, Ohio, published in the Dayton Daily News
* Lexus of Serramonte, Colma, Calif., published in the San Francisco
Chronicle & Examiner
* Miami Herald
* News & Record, Greensboro, N.C.
* Omaha Area Ford Dealers Association, published in the Omaha World-
Herald
* Princeton (N.J.) BMW, published in The Princeton Packet, Inc.
* South Texas Buick Dealers Association, Corpus Christi, published in the
Corpus Christi Caller Times
* Troy Aikman Auto Mall, Fort Worth, Texas, published in the Fort Worth
Star-Telegram
* Twin Cities (Minn.) Lexus Dealers Association, published in the Saint
Paul Pioneer Press
NAA is a nonprofit organization representing the $51-billion newspaper
industry and more than 1,700 newspapers in the U.S. and Canada. Most NAA
members are daily newspapers, accounting for 87 percent of the U.S. daily
circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association
focuses on five key strategic priorities that affect the newspaper industry
collectively: marketing, public policy, diversity, industry development and
newspaper operations. Information about NAA and the industry may also be found
at the Association's World Wide Web site on the Internet (http://www.naa.org).