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Sigma6 Interactive Media Launches WorldDealer Website Service

5 February 1999

Sigma6(R) Interactive Media, Inc. Launches WorldDealer(TM) Website Service at National Automotive Dealers Association Conference

    SAN FRANCISCO, Feb. 5 -- Sigma6(R), Detroit's largest
independent full-service Internet solutions company, announced the launch of
its WorldDealer(TM) website service for automotive dealers at the National
Automotive Dealers Association conference in San Francisco.  Russell Zack,
president of Sigma6, made the announcement.  Sigma6 will conduct WorldDealer
demonstrations at the Reynolds and Reynolds Company booth, 4717.
    The WorldDealer website service for auto dealers integrates with all types
of dealer management systems (DMS) to provide auto dealerships with the
flexibility to quickly respond to customer requests for information; update
information on and create new dealer websites; and provide additional
marketing support services such as couponing, advertising banners and other
incentives.  The system meets all automotive manufacturer requirements for
integrated web systems design and implementation.
    Zack says the seamless integration of customer interactivity into
dealership systems is a critical advanced marketing requirement.  "With
WorldDealer, we're now able to effectively and efficiently integrate a
dealership information management system with the customer's desire to
actually do business on the Internet."
    David J. Butler, general manager of Suburban Oldsmobile Cadillac, says the
company plans to adopt WorldDealer in most of its operations, including its
two centralized body shops, one of the 10 largest body shop operations in the
nation.  Butler says the flexibility and interactivity of the WorldDealer
system is of particular interest to his dealership.
    "We've done a great deal of research on websites, and most of the
companies that have wanted to host a site for us have offered static sites,
which are very difficult to update.  The WorldDealer system is a fantastic
leap forward in that it allows us to edit the site almost at will.  This gives
us the ability to establish very strong relationships with our customers,
giving them the flexibility to schedule test drives, service appointments and
even get quotes on vehicles in stock or see what vehicles are on their way to
our dealerships."
    Suburban operates nine different brand dealerships, including Acura,
Buick, Cadillac, Infiniti, Nissan, Oldsmobile, Pontiac-GMC, Saturn, Volkswagen
and Volvo.  Suburban has the second largest Oldsmobile dealership in the
United States and one of the top 10 Cadillac dealerships.
    Sigma6 Interactive Media, Inc. is a full-service Internet solutions
company specializing in innovative web page design and interactive marketing
strategies.  Founded in 1993 by Russell Zack, William Tigertt III, Rodrigo
Sanchez and Jani Anderson, Sigma6 has offices in Detroit and New York,
providing a full range of interactive solutions for clients in the automotive,
retail, packaged goods, entertainment and advertising industries.  For more
information, visit the Sigma6 web site at http://www.sigma6.com.