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Breed Technologies CEO to Address SAE Luncheon

4 February 1999

Breed Technologies CEO to Address SAE Luncheon

    WARRENDALE, Pa., Feb. 4 -- Johnnie Cordell Breed, Chairman &
Chief Executive Officer of Breed Technologies, will speak on "New Challenges
in an Evolving Market" at the Engineering/Management Symposium Luncheon
March 3 in Cobo Center, Detroit, Michigan.
    The luncheon is a special event at the 1999 Society of Automotive
Engineers (SAE) International Congress & Exposition that takes place March 1-4
at the Cobo Center, Detroit, Michigan.
    Mrs. Breed joined Breed Technologies in 1987 as its chief financial
officer and was appointed President and Chief Operating Officer in 1995.  She
became Co-Chairman and Chief Executive Officer in 1997 and assumed the role of
Chairman in March, 1998.
    She played a key role in Breed's move to begin trading on the New York
Stock Exchange in 1992.  Her expertise in business administration has
contributed greatly to Breed's growth as one of the world's leading automotive
occupant safety suppliers.
    Mrs. Breed began her business career as a systems analyst for NCR.  In
1982, she founded GTS, Inc., a company she still heads today.  As a primary
transportation supplier for the U.S. Department of Defense, GTS became
Mrs. Breed's first major entrepreneurial success.  She is also a member of the
Sales & Marketing Executives International (SMEI) Academy of Achievement Hall
of Fame.
    She has received honorary degrees from both Northwestern University and
the Columbia College for Women.
    The Engineering/Management Symposium Luncheon is planned by the SAE Women
Engineers Committee and is sponsored by Information Handling Services, Denver,
Colorado.
    The SAE Congress is the world's largest showcase of automotive engineering
technologies.  The event, which runs March 1-4, features more than 1,100
exhibiting companies, including 90 percent of the world's top 25 suppliers.
    Contact SAE at 1-877-SAE-CONG (723-2664) for all SAE '99 information;
outside the U.S. and Canada, call 1-724-772-4027; or visit http://www.sae.org.