Brake Headquarters USA, Inc. to Establish an 'E-commerce' Presence
3 February 1999
Brake Headquarters USA, Inc. to Establish an 'E-commerce' Presence On the Internet
LONG ISLAND CITY, N.Y.--Feb. 3, 1999--More Than 30,000 Auto Parts and Accessories to be Available Directly To The Consumer Starting In The 2nd Quarter of 1999
Brake Headquarters USA, Inc. (the "Company") announced today that it plans to offer consumers automotive after-market replacement parts directly through the Internet.
Brake Headquarters has retained the services of an established software firm, highly recognized for its specialization in the providing software-related consulting services to the automotive after-market industry. The consulting company will install the necessary software which is required to accommodate the high volume receipt, processing, fulfillment and payment for sales directly generated the through the Company's established Internet website address; www.bhqu.com. Brake Headquarters currently distributes from its six (6) nationwide facilities more than 30,000 product "sku's"(stock keeping units), including brakes, suspension parts, cooling systems, transmissions, internal engine components, and various other replacement parts and accessories. The Company's immediate objective is to establish a comprehensive "cyber-catalog" of these products, allowing consumers an easier method of ordering parts, confirming price and availability, and completing the purchase through credit card, without the unnecessary time and expense of going from store to store to find the identical product. The Company expects that it will commence the commercialization of www.bhqu.com during the second quarter of 1999.
Management views the Internet as a new and dynamic avenue for the global marketing and distribution of its products, with the potential of reaching an international audience, the size of which it could never achieve through traditional channels. Additionally, the Company remains fully committed to further expanding its primary business of manufacturing and distributing automotive after-market components through wholesale channels, gross sales of which totaled a record of nearly $54.8 million for the nine months ended September 30, 1998.
Joseph Ende, President and CEO of Brake Headquarters, USA commented " We believe that the Internet represents an ideal medium for consumers and car enthusiasts around the world to directly purchase automotive parts and accessories. By retaining a software consulting firm, whose industry-specific expertise is the implementation of Internet and other software-related systems, we will soon establish an expanded presence on the Internet. E-commerce represents an important next-step in our continued growth, as we attempt to expand the size and scope of our Company both internally and through acquisitions. E-commerce builds upon twenty-two (22) years of experience in serving our customers that will allow them easy access into the cyber-age".
Founded in 1976, Brake Headquarters USA, Inc. is a rapidly growing manufacturer, wholesaler and distributor of automotive brake system products and other component parts for domestic and foreign cars and light trucks.
This release contains certain forward-looking statements that involve known and unknown risks, uncertainties. The Company's actual results may differ materially from the results discussed in the forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to intense competition; the Company's dependence on the automotive industry, which is cyclical; historical decreases in internal growth rates and historical losses, the Company's ability to manage growth; and other risks discussed in reports filed by the Company with the Securities and Exchange Commission from time to time.