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American Honda Kicks Off 1999 By Setting All-Time January Sales Records

4 February 1999

American Honda Kicks Off 1999 By Setting All-Time January Sales Records
    TORRANCE, Calif., Feb. 2 -- American Honda ended the first
month of 1999 the same way the company closed 1998  --  at a record selling
pace.  Total January vehicle sales for the company ended the month at 72,220
units, up 17.1 percent over the previous record for the month of 64,130, set
in 1998.  Gains in light trucks contributed to the record month for Honda
Division, with records set by Odyssey and CR-V models, while the Acura 3.2TL
set a new monthly record and added to Acura's increase over last January.
    Odyssey sales of 2,877 marked an increase of 253.7 percent over January
1998, and set a new record for the month.  Honda CR-V sales of 9,750 units
posted a gain of 116.8 percent over the previous January record of 4,678
units, set last year.  Total Honda Division sales were up 15.9 percent over
January 1998 to 64,643, also a new record.
    Led by the popular new 3.2TL, Acura Division posted a 28.8 percent sales
increase over last January, selling 7,577 vehicles.  Having set new sales
records every month since its introduction, the Acura 3.2TL totaled 3,341 for
January, an increase of 143.5 percent over the same month in 1998.


AMERICAN HONDA VEHICLE SALES FOR JANUARY, 1999

                           Month-to-Date            Year-to-Date
                           January January   DSR**   January  January   DSR**
                             1999    1998   % Chg.    1999     1998    % Chg.

AMERICAN HONDA TTL          72,220  64,130    17.1%   72,220   64,130    17.1%
   Total Car Sales          57,621  56,644     5.8%   57,621   56,644     5.8%
   Total Truck Sales        14,599   7,486   102.8%   14,599    7,486   102.8%
IMPORT CAR SALES            12,169   6,742    87.7%   12,169    6,742    87.7%
   Honda Division            9,533   2,374   317.6%    9,533    2,374   317.6%
   Acura Division            2,636   4,368   -37.2%    2,636    4,368   -37.2%
IMPORT TRUCK SALES           9,826   5,643    81.1%    9,826    5,643    81.1%
   Honda Division            9,789   5,524    84.3%    9,789    5,524    84.3%
   Acura Division               37     119   -67.7%       37      119   -67.7%
DOMESTIC CAR SALES          45,452  49,902    -5.3%   45,452   49,902    -5.3%
   Honda Division           40,548  48,269   -12.6%   40,548   48,269   -12.6%
   Acura Division            4,904   1,633   212.3%    4,904    1,633   212.3%
DOMESTIC TRUCK SALES
   Honda Division            4,773   1,843   169.3%    4,773    1,843   169.3%

MODEL BREAKOUTS BY DIVISION
Honda Division Total        64,643  58,010    15.9%   64,643   58,010    15.9%
   Accord *                 27,297  27,117     4.7%   27,297   27,117     4.7%
   Civic *                  21,894  22,461     1.4%   21,894   22,461     1.4%
   Prelude                     876     894     1.9%      876      894     1.9%
   del Sol                       1     153      --         1      153   -99.3%
   EV-Plus                      13      18   -24.9%       13       18   -24.9%
   Odyssey                   2,877     846   253.7%    2,877      846   253.7%
   Passport *                1,935   1,843     9.2%    1,935    1,843     9.2%
   CR-V                      9,750   4,678   116.8%    9,750    4,678   116.8%
   *Domestic Vehicle Ttl    45,321  50,112    -5.9%   45,321   50,112    -5.9%
       Accord               18,683  26,883   -27.7%   18,683   26,883   -27.7%
       Civic                21,865  21,386     6.3%   21,865   21,386     6.3%
       Passport              1,935   1,843     9.2%    1,935    1,843     9.2%
       Odyssey               2,838       0      --     2,838        0      --
Acura Division Total         7,577   6,120    28.8%    7,577    6,120    28.8%
   Integra                   1,761   2,005    -8.7%    1,761    2,005    -8.7%
   CL (Domestic Built)       1,563   1,633    -0.5%    1,563    1,633    -0.5%
   TL (Domestic Built) ***   3,341   1,427   143.5%    3,341    1,427   143.5%
   RL                          854     917    -3.1%      854      917    -3.1%
   NSX                          21      19    14.9%       21       19    14.9%
   SLX                          37     119   -67.7%       37      119   -67.7%
Selling Days                    25      26      --        25       26      --
 ** Daily Selling Rate
 *** As of Sep 98, TL sales are domestic