Nissan Reports January Sales; Total Truck Sales Up 11.3 Percent
3 February 1999
Nissan Reports January Sales; Total Truck Sales Up 11.3 Percent
CARSON, Calif., Feb. 2 -- The Nissan Division of Nissan North
America, Inc. (NNA), reported total sales of 37,098 units in the month of
January.
Nissan's entire truck line continued on a strong note, which combined, saw
an 11.3 percent increase in sales versus last year. The Frontier pick-up
truck posted sales of 5,391 units, an increase of 13 percent versus the
previous year. Leading the truck lineup in total sales was the popular Nissan
Pathfinder, which posted sales of 5,482 units. Rounding off the truck line
was the Nissan Quest, which posted sales of 3,250 units, a 73.1 percent
increase over the previous year.
Nissan's car line had a combined total sales volume of 22,975, down
6.3 percent versus the previous year. The Nissan Sentra posted a gain over
last year, reporting sales of 4,551 units, an increase of 1.9 percent.
Nissan's volume leading Altima had sales of 10,899 units, an increase of
0.6 percent versus last year. The Maxima, Nissan's flagship sedan posted
sales of 6,883 units.
"While Nissan's January sales were basically flat versus the previous
year, we did have a 5 percent increase in retail sales while maintaining our
discipline of not buying the market through increased incentives, captive
finance leases or increased fleet sales," said Michael Seergy, Vice President
and General Manager, Nissan Division. "This will help us grow throughout the
year, a year where we'll see an unprecedented number of great new products
enter the market for Nissan."
Sales of Nissan's North American-produced vehicles for January totaled
24,617 units, which represents 66.4 percent of all Nissan vehicles sold in the
United States.
Total NMC sales for January, including Nissan and Infiniti Divisions, were
41,017 units, an increase of 0.1 percent versus the previous year.
Nissan North America, Inc., which includes the Infiniti luxury Division,
markets and distributes vehicles in the United States to more than
1,200 dealers.
Note: All numbers include Hawaii. Percentage changes based on DSR.
NISSAN NORTH AMERICA, INC.
Sales Report - January 1999
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North
America, Inc. -Total 41,017 40,992 0.1 41,017 40,992 0.1
Selling Days 24 24 -- 24 24 --
Nissan Division
Total Sales 37,098 37,211 -0.3 37,098 37,211 -0.3
NORTH AMERICA
(Memo) - Car 15,976 16,127 -0.9 15,976 16,127 -0.9
- Truck 8,641 6,647 30.0 8,641 6,647 30.0
- Total North
America 24,617 22,774 8.1 24,617 22,774 8.1
IMPORT
- Car 6,999 8,398 -16.7 6,999 8,398 -16.7
- Truck 5,482 6,039 -9.2 5,482 6,039 -9.2
- Total Import 12,481 14,437 -13.5 12,481 14,437 -13.5
- Total Car 22,975 24,525 -6.3 22,975 24,525 -6.3
- Total Truck 14,123 12,686 11.3 14,123 12,686 11.3
- (Hawaii)* 681 533 -- 681 533 --
Infiniti Division
Total Sales 3,919 3,781 3.6 3,919 3,781 3.6
- Total Car 2,704 2,539 6.5 2,704 2,539 6.5
- Total Truck 1,215 1,242 -2.2 1,215 1,242 -2.2
- (Hawaii)* 27 15 -- 27 15 --
TOTAL IMPORT
- Car 9,703 10,937 -11.3 9,703 10,937 -11.3
- Truck 6,697 7,281 -8.0 6,697 7,281 -8.0
- Total Import 16,400 18,218 -10.0 16,400 18,218 -10.0
ALL NUMBERS INCLUDE HAWAII
*Hawaii is broken out separately for information only.
Contact: John Schilling (310) 771-6057
(Or visit the Nissan Online News Bureau at http://www.nissannews.com)