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DaimlerChrysler Consolidates International Catalog Production

28 January 1999

DaimlerChrysler Consolidates International Catalog Production

    AUBURN HILLS, Mich., Jan. 28 -- DaimlerChrysler Corporation
today announced that it will consolidate all of its international
catalog production for its Chrysler, Jeep and Dodge brands with Ross Roy
Communications, Inc. of Bloomfield Hills, Mich., effective March 1, 1999.
    Ross Roy previously handled only the U.S., Canadian and Mexican catalogs,
while Bozell Worldwide, Inc. of Southfield, Mich. produced all international
catalogs.  Bozell will complete the production of catalogs already in progress
for the Grand Cherokee and Neon and is still the agency of record for
corporate, brand and dealer advertising in the U.S., and for Chrysler, Jeep
and Dodge products around the world.
    "This change was made for one reason and one reason only," said Ken
Laurence, Director of International Marketing Operations.  "We wanted to
synergistically align our international processes with our corporate core
processes.
    "As a result of the merger between Daimler-Benz and Chrysler,
DaimlerChrysler continues to review all business practices to establish
processes that will streamline efficiencies and reduce redundancies," said
Laurence.  "This decision should in no way reflect negatively on the work done
by any of our marketing partners."
    To best serve the field offices, Ross Roy has established a network of
offices around the world through BBDO and Omnicom, its parent company.
    Ross Roy will utilize a template-based design software with the ability to
modify contents to meet regional/local market needs, yet assure consistent
global brand positioning and worldwide quality.
    By combining catalog production under one agency, DaimlerChrysler will
achieve significant production efficiencies.