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Porsche Cars North America Appoints Martin Peters

26 January 1999

Porsche Cars North America Appoints Martin Peters to Media Relations Post

     ATLANTA, Jan. 26 -- Porsche Cars North America, Inc., this
month appointed Martin Peters to the post of Media Relations Manager.  He will
report to Robert Carlson, General Manager, Public Relations, and assume a
variety of responsibilities at the company's Atlanta, Ga., headquarters.
    Formerly of Michelin North America, Peters has a broad background in
public relations and experience in corporate and brand communication. A
specialist in automotive performance, Peters designed and implemented programs
to boost the performance image of Michelin and BFGoodrich brand tires. In
addition, he supported the French tire manufacturer's circuit and off-road
motorsports efforts.
    Prior to holding positions in public relations, Peters worked as feature
editor for Road & Track Specials and as head writer for Maryland Public
Television's "MotorWeek."
    He holds a Master of Liberal Arts from University of Baltimore, where he
studied writing and graphic design, and a Bachelor of Arts in mass
communication from Towson University.