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Action Performance Reports Record Sales and Earnings

26 January 1999

Action Performance Reports Record Sales and Earnings for Fiscal 1999 First Quarter

    PHOENIX--Jan. 26, 1999--Action Performance Companies, Inc., (Nasdaq NM:ACTN) today announced record sales and earnings for its fiscal 1999 first quarter ended December 31, 1998.
    For the first quarter, sales grew 67 percent to a record $71.6 million from $42.9 million for the comparable quarter of fiscal 1998. Net income for the period rose 35 percent to $4.9 million, or to $0.29 per share (diluted), compared with net income of $3.7 million, or $0.22 per share (diluted), in the first quarter a year ago.
    Said Fred W. Wagenhals, Action Chairman, President and CEO, "We are extremely pleased with our first quarter results. Our efforts during the quarter not only produced strong earnings, but generated tremendous cash flows from operations. These results reflect the strength of our current infrastructure and distribution channels, as well as our ability to develop exciting marketing and merchandising programs for the sport. We now have the ability to execute marketing programs from the conceptual planning stages to final product delivery with exceptionally short lead times. These programs generate exceptional value for our corporate partners, teams, and drivers and firmly position the Company for continued success in the future.
    "Moving into the second quarter, the outlook for 1999 is incredibly positive. Action's first full year in Formula One racing brings tremendous opportunities for introducing our full-service, integrated marketing approach to the world's largest racing series. The grand opening of SpeedMall on February 1 also gives Action its first border-free advertising, sales and distribution channel, representing all product lines across NASCAR, Formula One, CART, NHRA, World of Outlaws and other series. This significantly strengthens Action's position to further penetrate the existing fan base and capture motorsports' growing popularity worldwide."
    Action Performance Companies, Inc., is the leader in the design, marketing, and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia. The Company markets and distributes products through a variety of channels, including the 156,000-member Racing Collectables Club of America (RCCA), online through SpeedMall at goracing.com, trackside at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers.
    This press release contains forward-looking statements. The Company's actual results could differ materially from those set forth in the forward-looking statements. Factors that might cause such a difference include, among others, competitive pressures, the Company's ability to successfully implement e-commerce initiatives, constantly changing technology, acceptance of Action's products and services in the marketplace and other risks detailed in the Company's Securities and Exchange Commission filings, including the Company's Form 10-K/A dated Sept. 30, 1998.

                  ACTION PERFORMANCE COMPANIES, INC.
                 Summary Consolidated Balance Sheets
                            (In thousands)

                                     Dec. 31,         Sept. 30,
                                       1998             1998

Current Assets:
  Cash                              $  66,285        $  60,867
  Accounts receivable, net             33,008           36,314
  Inventories                          33,617           35,790
  Prepaid royalties                     5,192            5,745
  Other assets                          4,873            4,961
    Total Current Assets              142,975          143,677

Property and equipment, net            50,136           46,053

Goodwill and other intangibles, net   104,742          106,146

Other assets                           11,136           10,058
                                    ---------        ---------
                                    $ 308,989        $ 305,934

Current Liabilities:
  Accounts payable                  $   7,113        $  11,430
  Accrued royalties                    10,436           10,589
  Accrued expenses and other           12,503           10,973
  Current portion of long term-debt    24,743           23,746
    Total Current Liabilities          54,795           56,738

Long-term debt                        111,316          111,850

Minority interest in subsidiaries         989              914

Shareholders' Equity                   141,889          136,432
                                    ---------        ---------
                                    $ 308,989        $ 305,934


                  ACTION PERFORMANCE COMPANIES, INC.
            Summary Consolidated Statements of Operations
                (In thousands, except per share data)

                                        Three Months Ended
                                            December 31, 
                                       1998             1997

Sales:
  Collectibles                      $  45,867        $  20,939      
  Apparel and souvenirs                24,336           21,390
  Other                                 1,363              589
    Net sales                          71,566           42,918

Cost of sales                          45,831           27,862
Gross profit                           25,735           15,056

Operating expenses:         
  Selling, general and administrative  14,599            8,200
  Amortization                          1,458              481
    Total operating expenses           16,057            8,681

Income from operations                  9,678            6,375

Interest and other expenses, net       (1,400)            (282)

Income before provision for 
 income taxes                           8,278            6,093

Minority interest in earnings             (73)              --

Provision for income taxes             (3,282)          (2,437)

Net income                          $   4,923        $   3,656

Net income per common share:
  Basic                             $    0.30        $    0.23
  Diluted                           $    0.29        $    0.22

Weighted average shares outstanding:
  Basic                                16,519           15,994
  Diluted                              16,878           16,568