Hertz Acquires Yello Truck German Van Franchise
25 January 1999
Hertz Acquires Yello Truck German Van FranchisePARK RIDGE, N.J., Jan. 25 -- The Hertz Corporation announced that it has acquired Yello Truck, its largest van franchise in central western Germany with 11 locations in the "Rhineland" area for an undisclosed price. Yello Truck revenues for 1998 were $15.3 million. The eleven locations will operate under the Hertz name although Hertz has retained the Yello Truck brand name, which is itself well known in the van market in Germany. "Yello Truck is a natural fit for our German operation. It expands our capabilities in the van market, increases the size of our network, which is crucial to our plans in Germany, and is already well regarded as a successful licensee," commented Charles Shafer, President of Hertz Europe. "In addition we are very pleased that Hendrick Lehmbrock and Thomas Pfisterer the two former partners in Yello Truck will remain with the acquired company," continued Shafer. Earlier, this year Hertz acquired SST, a major French franchisee with 14 rental locations in central and southeastern France including at airports in Orleans and Clermont Ferrand. In 1998 SST had revenues of $4.4 million. Hertz, the world's largest car rental company operates a fleet of 500,000 vehicles from more than 5,500 locations in over 140 countries. Hertz rents Fords and other fine cars.