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Frequency Marketing, Inc. Unveils Loyalty Solutions Platform

20 January 1999

Frequency Marketing, Inc. Unveils Loyalty Solutions Platform; Revolutionary Platform Turns Good Customers Into Better Ones, and Best Customers Into Dynamic Profit Centers

    CINCINNATI--Jan. 20, 1999--What are your best customers worth to you ... over a month ... a year ... a lifetime?
    If you lose one, what is the real cost in profit? How much does it cost to replace them? These are the questions companies across the globe are asking themselves as the trend to develop frequency-marketing programs accelerates, and they're the same questions Frequency Marketing, Inc. (FMI) helps you answer with their Loyalty Solutions Platform.
    FMI, a pioneer in the development of frequency/loyalty/relationship marketing programs designed to engender customer loyalty and increase share of customer, has integrated nearly two decades of focused expertise into a highly specialized software platform which is revolutionizing the way frequency-marketing programs are designed, implemented, and evaluated.
    The FMI Loyalty Solutions Platform allows companies to create flexible, fully customized programs to recognize and reward their best customers, and to bring those programs to the marketplace in an unprecedented 60 - 90 days, without huge up-front investment and at a nominal per-member monthly fee.
    "We developed the FMI Loyalty Solutions Platform to do all of the things that a good frequency-marketing program should do," states FMI president, Richard G. Barlow. "It segments the customer database to identify best customers, rewards them using points-based programs and special bonus awards, allows for a variety of two-way communication vehicles, and tracks return on investment."
    The FMI Loyalty Solutions Platform includes customizable modules which support all facets of frequency/loyalty marketing including:

--   Production of key reports supporting strategic program management
--   Management of all customer transaction information
--   Tracking customer point acquisition, bonus offers and redemption
     activity
--   Development integrated program communications and collateral
     materials
--   Timely analysis of customer purchase behavior and program return
     on investment

    The ORACLE-based platform is applicable to both consumer and business to business programs of many sizes. "Frequency-marketing programs are most effective in competitive markets with perishable inventory (or lost opportunities), frequent purchases/payments and where purchase behavior can be tracked. That's why you see many programs in the retail, restaurant, grocery, telecommunications, credit card and travel sectors," adds Barlow. "The majority of our clients are running their programs on this new technology and they continue to be impressed with the flexibility and efficiency this platform affords them."
    Frequency Marketing, Inc. is a specialized marketing services company providing complete resources for the design, implementation and management of frequency-marketing programs which recognize and reward customers based on tracking their purchase behavior. For nearly two decades, FMI has worked with such notable clients as AutoNation USA, Mobil Oil, Cracker Barrel Old Country Stores, General Electric, Bell Atlantic, American Express, Prudential, General Motors and ITT Sheraton. Additionally, FMI publishes COLLOQUY, The Quarterly Frequency-Marketing Newsletter, (www.colloquy.com), the first and only publication to report exclusively on frequency-marketing programs across all industries.