Plastic Omnium Names Keith Banks as President and CEO
20 January 1999
Plastic Omnium Names Keith Banks as President and CEO; Appointment of Senior Executive Signals Increased Commitment to American Auto IndustryROCHESTER HILLS, Mich., Jan. 19 -- As part of an initiative to further strengthen its U.S. automotive presence and better serve its customers, Plastic Omnium has appointed Keith W. Banks as president and CEO of the company's U.S. automotive operations. The announcement was made by Jean Burelle, chairman and CEO of Paris-based Compagnie Plastic Omnium, a leading tier-one automotive, full-service systems supplier. Based at the company's automotive technical center in Rochester Hills, Mich., Banks will be responsible for Plastic Omnium's U.S. automotive operations, including overseeing activities at the Rochester Hills and Anderson, S.C., facilities. "Appointing Banks to these key executive positions and locating him in the Detroit area close to our automotive customers signify Plastic Omnium's increased commitment to our automotive business," Burelle said. "We are proud to have an executive of his stature join Plastic Omnium. He has extensive experience in the global automotive industry, having served major automakers and tier-one suppliers in all phases of product development, engineering, manufacturing, sales, marketing, strategic planning and business development in the United States, Europe and Asia." According to Burelle, the president's position was previously held by an executive based in Anderson. "I look forward to leading Plastic Omnium's automotive operations and enhancing the focus on our automotive customers," Banks said. "In today's competitive automotive environment, innovation will continue to be a key to survival. I joined Plastic Omnium, in part, because of its outstanding innovative thinking in plastics -- evident in both its current technological achievements and its absolute commitment to further advancing technology." Banks, who has more than 30 years of global automotive experience, joined Plastic Omnium from Johnson Controls, Inc. Most recently, he was located in Hong Kong, where he served as vice president of the company's Pacific Operations. From 1990 to 1996, he worked in a variety of positions for TRW Inc. There he served as vice president and general manager, Asia Pacific Region, for the company's Farmington Hills, Mich.-based Automotive Electronics Group; vice president, sales, marketing and business development for the Transportation Electronics Division, in Farmington Hills; and managing director, Transportation Electronics Ltd., in England. Prior to this, he worked at Ford Motor Co. serving in a number of management positions in England, Germany and Dearborn, Mich. Banks earned bachelor of science degrees in electrical and mechanical engineering from the University of London and has a diploma in management studies from North London Polytechnic. A chartered engineer and fellow of the Institutions of Electrical and Mechanical Engineers (U.K.), Banks also is a member of the Society of Automotive Engineers. Founded in Paris in 1947, Plastic Omnium is a leading manufacturer of plastic products in four core business segments: automotive systems; urban systems; 3P-performance plastics products; and medical applications. The company, with nearly 9,000 employees in 18 countries worldwide, operates 50 plants and expects 1998 sales of FRF 9.0 billion (USD 1.5 billion), of which FRF 7.0 billion (USD 1.17 billion) is automotive. Plastic Omnium's U.S. automotive sales are expected to increase by 40 percent this year. A leading tier-one, full-service systems supplier, Plastic Omnium's automotive systems business supplies plastic-based fuel systems, bumper-fascia systems, exterior components and interior trim. Its fuel systems business is a leader in Europe and among the top four worldwide. Customers of the company's North American operations include BMW, General Motors and Volkswagen.