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Action Performance Signs Exclusive Licensing Agreement

19 January 1999

Action Performance Signs Exclusive Licensing Agreement With Kerry Earnhardt


    PHOENIX--Jan. 19, 1999--Action Performance Companies Inc. (Nasdaq NMS/ACTN) Tuesday announced that it has signed a two-year exclusive agreement with Kerry Earnhardt, the oldest son of seven-time NASCAR Winston Cup Series champion Dale Earnhardt.
    The contract demonstrates Action's confidence in forecasting the future success of Kerry Earnhardt as an up-and-coming champion. Under the representation of Don Hawk, president of Dale Earnhardt Inc. (DEI), Kerry has committed to drive the No. 40 Channellock Chevrolet for Doug Taylor Motorsports, competing in the NASCAR Busch Series for the 1999 and 2000 seasons.
    Under the terms of the contract, the licensing and endorsement agreement will extend through the year 2000, providing Action exclusive rights to license and distribute all categories of licensed merchandise including die-cast collectible cars, toys, games, action figures, apparel items and other products.
    Said Fred W. Wagenhals, Action chairman, president and chief executive officer, "Winning is a tradition in the Earnhardt family, and Action is proud to form a relationship with Kerry Earnhardt. Like his father before him, we're confident that Kerry will carry on the champion Earnhardt legacy."
    Said Don Hawk, president of DEI, "Kerry has tremendous energy and enthusiasm for the sport, and we're glad to have Action's support in bringing him to the forefront with the fans. It's a relationship that will not only benefit Kerry's career, but NASCAR in general."
    Said Kerry Earnhardt, "With Action as my new partner, I'm looking forward to my first season in the NASCAR Busch Series being successful both on and off the track."
    Action Performance Companies Inc. is a worldwide leader in the design, marketing, and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia.
    The company markets and distributes its products through a variety of channels, including the 153,000-member Racing Collectables Club of America (RCCA), trackside at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers.