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Midwest Braces for More Snowfall, Consumers' Concerns Turn to Cars

15 January 1999

As Midwest Braces for More Snowfall, Consumers' Concerns Turn to Cars

    DETROIT, Jan. 14 -- Just as Midwesterners are beginning to
recover from the most significant snowfall of the season, another blast looms
on the horizon.  Accumulations of 3-8" of snowfall are predicted this weekend,
stretching from southern Wisconsin to New England.  In the midst of traffic
tie-ups and unplowed pavement, motorists are facing yet another significant
headache ... the devastating effect of winter's elements on the interior and
exterior of their cars and trucks.
    According to Tom Walker, director of the Ziebart Forum on Car Care
Solutions, snow, salt, slush and grime contribute to millions of dollars of
vehicle damage per year.  Walker says that there are a number of easy ways
that vehicle owners can repair winter damage at home, as well as preventative
measures they can take to preserve the life of their cars and trucks.

    *  Wash vehicles on a regular basis
    Slush and salt can be easily trapped in the undercarriage and creases of
cars and trucks, and over time can cause rust and deterioration.  It is
important that motorists wash their vehicles as much as possible to remove
these corrosive elements.  Use fresh water for each wash.  Be certain that the
undercarriage is thoroughly cleaned and rinsed.
    *  Purchase "sacrificial" floor mats
    Purchase inexpensive, "sacrificial" floor mats to absorb corrosive
substances.  This will save custom mats from incurring permanent damage, and
will also help to preserve and protect the carpet beneath the mats.
    *  Replace windshield wipers
    Windshield wipers can mean the difference between life and death on winter
roads.  Typical wipers have a life expectancy of about one year, so be certain
to replace yours if they are damaged or no longer fully effective.  Keep
wipers clean and free from ice and snow.
    *  Apply a water repellant to all glass surfaces
    Water repellant will help heavy wet rain, sleet, snow and ice to bead up
and roll off the windshield, which will increase visibility in poor driving
conditions.

    Ziebart International Corp., headquartered in Troy, Mich., has over 35
years experience protecting, enhancing and maintaining the interior and
exterior of cars and trucks.