Lexus Selects nSTREAMS Digital Media Server
8 January 1999
Lexus Selects nSTREAMS Digital Media Server for Automotive Tradeshow Video Equipment
SANTA CLARA, Calif.--Jan. 8th, 1999--nSTREAMS Technologies, Inc. announced today that its "Point Of Presence" digital media server popSTREAMS(TM) is selected by Lexus Automobile Co. as the standard video source equipment for automotive tradeshows in the United States.
Lexus is equipping each automotive tradeshow with popSTREAMS(TM) servers to feed all the monitors and video walls with scheduled and random selected programming from MPEG-2 encoded videos. The exhibition and presentation are designed to showcase Lexus' latest and finest automobiles.
The video programming, presentations and schedules are prepared by The Lawrence Company of Los Angeles with equipment obtained from A-Vidd Electronics of Long Beach. The first two automotive tradeshows Lexus exhibits are The 1999 Greater Los Angeles Auto Show in Los Angeles and The 1999 North American International Auto Show in Detroit.
The same equipment will be rotated among all the North American automotive tradeshows.
According to Dan Mueller of The Lawrence Company, "Using nSTREAMS' popSTREAMS(TM) servers is like the best thing since sliced bread. It is so very simple to prepare my video programming and definitely and totally easy to set up the exhibition. It saves me time and it saves my client money. What a great deal! My client is very pleased with the quality of the presentation."
According to Jim Gurol of A-Vidd Electronics, "It is quite a simple task trying to sell nSTREAMS media servers. All I have to do is to describe all the benefits that a popSTREAMS(TM) server has over traditional VCR's or Laser Discs, my customers immediately see the cost savings in their point of presence operations.
"It is definitely a great video playback tool for tradeshows and local advertisements."
About nSTREAMS Technologies, Inc.
nSTREAMS Technologies, Inc. is a Silicon Valley technology company specializing in digital media servers. Its digital media server products have been deployed in hotels worldwide providing Movie On Demand and Near Video On Demand services.
The use of UNIX operating system with an open architecture, and PC components enables it to take full advantage of massive PC manufacturing and distribution capability of its parent companies: SYNNEX and MiTAC, world leading PC distributors and manufacturers.
The relationship with SYNNEX Information Technologies, Inc. and MiTAC, Inc. enables nSTREAMS to offer a very affordable media server system with superior performance and reliability.