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DaimlerChrysler International Reports International Sales

8 January 1999

DaimlerChrysler International Reports International Sales, Record Year in Nine Countries

    AUBURN HILLS, Mich., Jan. 7 -- DaimlerChrysler
reported sales outside North America for its Dodge, Jeep(R) and Chrysler
brands for the month of December were 19,075, contributing to a 1998 calendar
year total of 200,222, down 16 percent from 1997, which was a record year
internationally for those brands.
    Annual sales records were set, however, in nine major markets outside
North America, including Germany, Spain, The Netherlands, Puerto Rico,
Argentina, and Brazil.  Sales in the region of Latin America were also at an
all-time high at 49,461 for the year.
    December was a record month for the Chrysler and Jeep brands in Europe,
where 10,250 sales were recorded, including best-ever months in Germany and
Sweden.  The Dodge Dakota, Dodge Ram Pickup and the Chrysler Sebring
Convertible all had record sales in 1998 outside of North America.
    Chrysler minivans were the company's biggest seller outside of North
America, accounting for 29.9 percent of international sales.  The Jeep
Cherokee accounted for 20.1 percent of sales; the Jeep Grand Cherokee for 18.2
percent of the company's international results.
    "Even though the Asian financial crisis and the resulting fallout
worldwide, including Latin America, impinged on our growth outside North
America in 1998, we finished the year with a strong month," said Theodor R.
Cunningham, Executive Vice President, International and Latin America and
General Manager Chrysler Truck Operations.  "Going forward, we expect
synergies from the merger, improved availability of the Chrysler 300M and this
spring's overseas launch of both the award-winning Grand Cherokee and the Neon
to make for a brighter sales picture internationally."
    Germany was the largest market for the Chrysler and Jeep brands outside
North America in 1998, reporting sales of 21,340, followed by Venezuela
(20,050), the United Kingdom (17,701), Spain (16,735), and Brazil (11,225).
    Europe remains the company's largest region, totaling 105,255 units for
the year, down 1 percent from last year's 105,918.  Latin America followed
with 49,461, up 4 percent over last year, Asia/Pacific with 32,431, down 50
percent last year and Middle East/Africa, with 13,075 in unit sales last year,
down 29 percent from 1997.