The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Ford Sets Financial Milestones for 1999

8 January 1999

Ford Sets Financial Milestones for 1999
    DEARBORN, Mich., Jan. 7 -- For the third consecutive year,
Ford Motor Company is sharing its milestones for the upcoming 12
months with employees, investors and the public.
    "We want to communicate our business targets with our employees and
investors to provide a clear message of where we want to go," said Jacques
Nasser, Ford's chief executive officer.

    The 1999 milestones are:

    Automotive                Full-Year Milestone

    *  North America          After-tax return on sales (ROS) greater than 5
                               percent
    *  Europe                 Grow earnings
    *  South America          Improve operating results
    *  Total Costs            Down $1 billion from 1998 (at constant volume
                               and mix)
    *  Capital Spending       $8.5 billion (includes capitalized software)

    Automotive-Related

    *  Ford Credit            Grow earnings by 10 percent
    *  Visteon                Earnings growth; obtain $2 billion of new
                               business
    *  Hertz                  Record earnings (eighth consecutive year of
                               increased earnings)

    Total Company

    *  Total shareholder
        returns               Top quartile of the S&P 500 over time.

    "The 'bars' for the milestones continue to be set high because they are
designed to focus everyone in the company on fundamental change, significant
improvement and superior customer and shareholder value," said Nasser.
    "As we reach our milestones, we hope to continue to build investor
confidence in our ability to consistently improve the structure of the
business."

    STATUS OF 1998 FINANCIAL MILESTONES
    Ford is on track to meet or exceed nearly all of its 1998 milestones.  The
present full-year outlooks for South America and Ford Credit are below their
respective milestones.

    Automotive             Full-Year Milestone             1998 Actual
                                                       (First Nine Months)
    *  North America       5 percent ROS                5.7 percent ROS
    *  Europe              Profitable                  $267 million net income
    *  South America       Breakeven                  ($75 million loss)
    *  Total Costs*        Down $1 billion from 1997    Down $1.9 billion
    *  Capital Spending    Lower than 1997              $5.7 billion; down $85
                                                        million

    Automotive Related
    *  Visteon            $1.5 billion in new business $1.8 billion in new
                                                        business
                           Improve ROS                  4.4 percent ROS, up
                                                        0.7 points
    *  Ford Credit         Grow earnings 10 percent    $850 million net
                                                        income, up 5 percent
    *  Hertz               Record earnings             $229 million net
                                                        income, up $62 million
    1997 MILESTONES

    Automotive             Full-Year Milestone          1997 Actual

    *  North America       4 percent ROS                5.1 percent ROS,
                                                        up 2.3 points
    *  Europe              Breakeven or better         $273 million net
                                                        income, up
                                                        $564 million
    *  South America       Reduce loss                 $40 million net income,
                                                        up $682 million
    *  Total Costs*        Down $1 billion from 1996    Down $3 billion
    *  Capital Spending    About equal to 1996; down   $8.1 billion/6.6
                           as a percentage of revenue   percent of revenue;
                                                        down $67 million/
                                                        0.4 points

    * At constant volume and mix