Jaguar Announces 1998 Sales
6 January 1999
Jaguar Announces 1998 Sales
DETROIT, Jan. 6 -- Jaguar North America today announced 1998
sales results for the United States, Canada and Mexico.
In the U.S., Jaguar sales totaled 22,503 cars, a 15.4 percent increase
compared with 1997. This total represents the highest volume for Jaguar in
the U.S. for any full calendar year since 1988. Sedan sales were up
32.2 percent compared with 1997, totaling 16,642 for the year.
"We are building momentum as we go into the launch of the all-new S-TYPE,"
said Mike Dale, president of Jaguar North America. "But even more heartening
is that our customers are telling us that they are finding in Jaguar exactly
what they are looking for: elegance, style and refined performance."
Jaguar sales in Canada in 1998 were up 26.8 percent compared with 1997.
Total sales of 1,293 cars in 1998 included 1,001 sedan sales, which were up
50.8 percent for the year.
In its first full year of operations in Mexico, Jaguar sales totaled
115 cars.
Jaguar also posted its best December in the U.S. since 1987, with sales
totaling 2,472 cars, up 14.6 percent compared with December 1997. Sedan sales
of 1,808 in December were up 7.3 percent and sports cars sales of 664 were up
40.4 percent compared with the same month a year ago. Total sales for sports
cars in December 1998 represent the highest volume of December sports cars
sales in Jaguar history.
In Canada, Jaguar posted its best December in 10 years. Total sales of
147 cars were up 47 percent compared with December 1997. Sedans sales of
114 amounted to a 34 percent increase and sports car sales were up 120 percent
compared with the same month a year ago.
Worldwide, Jaguar sales hit an all-time record in 1998. For the first
time in the company's 76-year history, Jaguar sold more than 50,000 cars in a
single year.
Jaguar's 1999 model year product lineup is on display at the North
American International Auto Show in Detroit including: the XJ8, XJ8 L (not
available in Canada), Vanden Plas and XJR sedans, and the XK8 coupe and
convertible. Jaguar's current lineup features the award-winning 4.0-liter
AJ-V8 engine as well as Jaguar's distinctive styling both inside and out. The
all-new Jaguar S-TYPE goes on sales this spring.
DECEMBER U.S. NEW-VEHICLE RETAIL SALES
Dec. '98 Dec. '97 Change
XJ6/8 748 768 --
XJ6/8 L 357 250 --
VDP 488 465 --
XJR 215 201 --
XJ12 0 1 --
4-Door 1,808 1,685 7.3%
XJS Cpe 12 0 0 --
XJS Cpe 6 0 0 --
XJS Cnv 12 0 0 --
XJS Cnv 6 0 1 --
XK8 Cpe 86 64 --
XK8 Cnv 578 408 --
2-Door 664 473 40.4%
TOTAL 2,472 2,158 14.6%
1998 U.S. NEW-VEHICLE RETAIL SALES
1998 1997 Change
XJ6/8 7,073 5,305 --
XJ6/8 L 3,118 3,293 --
VDP 4,789 3,174 --
XJR 1,662 768 --
XJ12 0 48 --
4-Door 16,642 12,588 32.2%
XJS Cpe 12 0 0 --
XJS Cpe 6 0 0 --
XJS Cnv 12 0 4 --
XJS Cnv 6 0 47 --
XK8 Cpe 677 1,021 --
XK8 Cnv 5,184 5,843 --
2-Door 5,861 6,915 -15.2%
TOTAL 22,503 19,503 15.4%
DECEMBER CANADIAN NEW-VEHICLE RETAIL SALES
Dec. '98 Dec. '97 Change
XJ6/8 42 38 --
VDP 40 39 --
XJR 32 8 --
XJ12 0 0 --
4-Door 114 85 34.1%
XJS Cpe 12 0 0 --
XJS Cpe 6 0 0 --
XJS Cnv 12 0 0 --
XJS Cnv 6 0 0 --
XK8 Cpe 8 6 --
XK8 Cnv 25 9 --
2-Door 33 15 120%
TOTAL 147 100 47%
1998 CANADIAN NEW-VEHICLE RETAIL SALES
1998 1997 Change
XJ6/8 393 263 --
VDP 438 318 --
XJR 170 82 --
XJ12 0 1 --
4-Door 1001 664 50.8%
XJS Cpe 12 0 0 --
XJS Cpe 6 0 0 --
XJS Cnv 12 0 0 --
XJS Cnv 6 0 1 --
XK8 Cpe 68 104 --
XK8 Cnv 224 251 --
2-Door 292 356 -18%
TOTAL 1293 1020 26.8%
Notes: *Not adjusted for differing number of selling days.
VDP = Vanden Plas