The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Jaguar North America to Establish a Museum

7 January 1999

Jaguar North America to Establish a Museum
    DETROIT, Jan. 6 -- Jaguar today announces the establishment
of a museum in the United States.  The Jaguar museum is made possible by a
$1.5 million donation from Ford Motor Company, with additional funds provided
by Jaguar North America.
    "One of the first principles of navigation is that you must know where
you've been in order to know where you're going," said Michael H. Dale,
president - Jaguar North America, who was named director of the Jaguar Museum.
"This museum does just that, it will show us where we've been by preserving
and documenting Jaguar's rich history in North America, as well as that of
other British cars, and it will help us carry our traditions into the future."
    The museum will be a focal point for Jaguar's heritage and a community
outreach tool.  The facility will eventually have space to display up to
50 cars, serve as home for the Jaguar and British Leyland archives (currently
held by Jaguar), have a museum store, feature work shops for both restoration
work and educational seminars, and serve as a banquet/fund-raising venue for
the museum.
    Ford Motor Company President and Chief Executive Officer Jacques A. Nasser
presented Dale with a check at the North American International Auto Show in
    "We're very serious about Jaguar's heritage, and supporting a Jaguar
museum is the perfect example of what the Ford Trustmark stands for," said
Nasser.  "We want Jaguar to continue to be a strong, independent marque, and,
at the same time, we want to continue to make available Ford resources so
Jaguar can concentrate on its strengths and grow."
    The museum will initially be housed in Jaguar's North American
headquarters in Mahwah, N.J.  A future expansion is planned for a separate
building in the area.
    "This is the perfect time for Jaguar to establish a museum in North
America, since we recently opened the Jaguar Daimler Heritage Trust Centre at
Browns Lane in Coventry, England," said Nicholas V. Scheele, chairman and
chief operating officer - Jaguar Cars, Ltd.  "We've just completed a very
strong year and will experience exponential growth in the years to come.  The
museum will ensure that our employees, our dealers and Jaguar aficionados have
a good understanding of Jaguar's history and the basis to grow with S-TYPE,
X400 and beyond."
    The museum is expected to open to the public in the year 2000.