Budget Group Promotes Mark Sotir to President, Budget Rent a Car, North America
5 January 1999
Budget Group Promotes Mark Sotir to President, Budget Rent a Car, North AmericaDAYTONA BEACH, Fla., Jan. 5 -- Budget Group, Inc. , today announced that Mark Sotir, 35, has been promoted to president of Budget Rent a Car Corporation, North America. In 1998, Sotir was appointed senior vice president, Operations and Reservations at Budget Group, where he oversaw Worldwide Reservations Services and other wholly owned subsidiaries. Since joining Budget in 1995, Sotir has made significant contributions to the company in the areas of marketing and advertising, pricing and revenue management, worldwide reservations and operations. Previously, as senior vice president, Worldwide Marketing for Budget Rent a Car, Sotir was instrumental in developing state-of-the-art revenue and pricing programs and in creating innovative marketing strategies for the company. Most notably, he led the efforts to create a new brand identity for Budget, with a focus on "the driving experience" and the introduction of the company's new "Get out of the ordinary" themeline. In addition, he recently spearheaded the launches of a number of new programs, including: Unlimited Budget, a one-of-a-kind travel agent reward program featuring a MasterCard(R) debit card; Perfect Drive, an all-new customer loyalty program with more than 500,000 members; and Fastbreak, the company's express service with paperless transactions. Sotir was also vital to the launch of Budget's web site: http://www.drivebudget.com, which now has its own booking engine and has been very effective in generating online reservations. "Mark's worldwide marketing, management and operations expertise coupled with his innovative approach to driving revenue and building the Budget brand make him ideally suited to run the company's North American operations," states Sandy Miller, chairman and CEO of Budget Group. Prior to joining Budget, Sotir spent six years at the Coca-Cola Company, most recently as group marketing manager. Sotir received a bachelor's degree in economics from Amherst College and earned a master's degree of Business Administration from Harvard Business School. Budget Group, Inc. is a global network of vehicle rental and sales companies operating in three principal segments: Car Rental, Truck Rental and Car Sales. In Car Rental, Budget Group, through subsidiary companies and their franchisees, operates Budget Rent a Car Corporation, the world's third largest car and truck rental system, and Premier Car Rental, the nation's third largest company serving the insurance replacement market. The company also operates Van Pool Services, the U.S. leader in commuter van pooling services, and Budget Airport Parking, a system of airport parking units located adjacent to Budget Rent a Car facilities in select locations. In Truck Rental, Budget Group operates Ryder TRS, the nation's second largest consumer truck rental company; Budget Truck Rental, the third largest consumer truck rental company; and Cruise America, the largest recreational vehicle rental and sales company in North America. In Car Sales, Budget Group operates Budget Car Sales, one of the leading independent retailers of late model vehicles in the U.S. with both new and used car dealerships.