Nissan December Sales Up 10.1 Percent
5 January 1999
Nissan December Sales Up 10.1 Percent; Truck Sales Contribute to a Strong Month with a 15.4 Percent Increase
CARSON, Calif., Jan. 5 -- Showing momentum going into 1999,
the Nissan division of Nissan North America, Inc. (NNA), reported total sales
of 49,598 units for the month of December. That marks a 10.1 percent increase
over the previous year and a 13.3 percent increase over the previous month.
Leading the division based on percentage, was its truck line, consisting
of the Pathfinder, Frontier and Quest. With sales of 20,161 units, the three
vehicles combined led to a 15.4 percent increase over the previous year. The
Pathfinder led the pack with 8,463 units sold in December, a 36.8 percent
increase over the previous year. Total Pathfinder sales for the 1998 calendar
year were 68,003 units.
The Nissan Frontier posted sales of 7,748 units, a 0.2 percent increase
over the previous year. Total calendar year sales for Frontier were 91,629
units. Quest sales continue to climb with sales of 3,950 units, an
11.2 percent increase over last year. Quest sales totaled 30,466 units for
the calendar year.
Nissan's cars also had a banner month in December with total combined
sales of 29,437 units, a 6.7 percent increase over the previous year. The
Nissan Altima continued to drive Nissan sales with 11,156 units sold in
December. Total calendar year sales for Altima reached 144,451 units, a
1.3 percent increase over the previous calendar year. Maxima reported sales
of 11,063 units, a 33.2 percent increase over the previous year. Calendar
year sales for Maxima totaled 113,843 units.
Other highlights include: Sentra posted sales of 6,056 units, an increase
of 3.8 percent versus last year. Total calendar year sales for Sentra reached
88,363 units. The 200SX had sales of 1,070 units and the 240SX had sales of
91 units.
Combined December sales for Nissan and Infiniti divisions totaled 56,617
units, an increase of 11.9 percent versus last year. Total calendar year
sales for 1998 were 621,528 units. Sales of Nissan's North American-produced
vehicles accounted for 60.4 percent of December sales.
Nissan North America, Inc., which includes the Infiniti luxury division,
markets and distributes vehicles in the United States to more than 1,200
dealers.
Note: All numbers include Hawaii. Percentage changes based on DSR.
Visit the Nissan Online News Bureau at http://www.nissannews.com.
NISSAN NORTH AMERICA, INC.
Sales Report - December 1998
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North America,
Inc. - Total 56,617 50,586 11.9 621,528 728,377 -13.6
Selling Days 28 28 -- 305 309 --
Nissan Division
Total Sales 49,598 45,053 10.1 557,879 662,825 -14.7
NORTH AMERICA
(Memo)
- Car 18,282 18,827 -2.9 251,548 292,983 -13.0
- Truck 11,698 11,284 3.7 122,095 168,719 -26.7
- Total North
America 29,980 30,111 -0.4 373,643 461,702 -18.0
IMPORT
- Car 11,155 8,757 27.4 116,233 127,758 -7.8
- Truck 8,463 6,185 36.8 68,003 73,365 -6.1
- Total Import 19,618 14,942 31.3 184,236 201,123 -7.2
- Total Car 29,437 27,584 6.7 367,781 420,741 -11.4
- Total Truck 20,161 17,469 15.4 190,098 242,084 -20.4
- (Hawaii)* 798 858 -- 5,519 5,464 --
Infiniti Division
Total Sales 7,019 5,533 26.9 63,649 65,552 -1.6
- Total Car 3,935 3,670 7.2 43,594 46,759 -5.5
- Total Truck 3,084 1,863 65.5 20,055 18,793 8.1
- (Hawaii)* 25 26 -- 244 219 --
TOTAL IMPORT
- Car 15,090 12,427 21.4 159,827 174,517 -7.2
- Truck 11,547 8,048 43.5 88,058 92,158 -3.2
- Total Import 26,637 20,475 30.1 247,885 266,675 -5.8
All numbers include Hawaii
*Hawaii is broken out separately for information only.