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Land Rover Reports 1998 Year-End Sales Results

5 January 1999

Land Rover Reports 1998 Year-End Sales Results

              Record Breaking Year for Land Rover's Range Rover

    LANHAM, Md., Jan. 5 -- Land Rover North America, Inc.
announced today 1998 retail sales of 21,422, a decline of 10.1 percent from
1997 sales of 23,836. While Discovery sales were down, Range Rover continued
its string of success with record sales of 7,070.
    Charles R. Hughes, President, Land Rover North America, said, "We expected
to see a slight decline in 1998, as we lost Defender 90 and worked to run out
the last of the 1998 Discoverys. Adjusting for the loss of Defender 90, sales
were actually even with 1997. But, more importantly, Range Rover set a new
sales record despite the massive competition in the luxury sport-utility
segment. We expect strong 1999 sales as the all-new Discovery Series II is now
hitting the showrooms in full force."

                                SALES SUMMARY

                     DECEMBER'98   DECEMBER'97    Y-T-D'98       Y-T-D'97
                     2,354 (-6.8%)   2,526        21,422(-10.1%) 23,826
    Range Rover     1,010(A)           925(A)       7,070         6,621
    Defender 90         8               98           122          2,501
    Discovery        1,336           1,503        14,230         14,704

    (A) Includes 4.6 HSE and 4.0 SE

    Land Rover ended the year with a total of 117 retail outlets, 73 of which
are Land Rover Centres. The highly acclaimed Land Rover Centres have been an
industry benchmark for both customer and sales satisfaction and helped Land
Rover place 4th in the industry in the 1998 J.D. Power and Associates Sales
Satisfaction Index.
    Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly-owned subsidiary of BMW AG.