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Mazda Introduces the Protege StreetCar Concept

30 December 1998

Mazda Introduces the Protege StreetCar Concept
            Stylish, Spirited Protege Ideal Choice for Customizers

    LOS ANGELES, Dec. 30 -- Yesterday, Mazda North American
Operations (MNAO) debuted the Mazda Protege StreetCar Concept at the LA Auto
Show.  The Protege StreetCar was inspired by the popularity of customized
import "street rods" that have exploded onto the scene in recent years.  This
one-off concept car demonstrates how the performance-minded buyer could take a
showroom stock Mazda Protege and transform it into a "pro street" daily driver
with aftermarket appearance components and mild performance modifications.
    Modifications to the Protege StreetCar Concept include lowered suspension,
17-inch wheels, four-wheel disc brakes with Brembo(R) components, rear wing,
stainless steel exhaust, front driving lights, Sparco(R) lightweight,
one-piece racing seats, custom interior trim treatment, alloy driving pedal
set, short gear shift, and custom Kenwood(R) audio system.
    "We think this car will appeal to the young enthusiast driver," said Gary
Roudebush, MNAO's manager, product marketing plans.  "Its aggressive
appearance captures Mazda's legendary performance spirit, and we are confident
that the exposure the Protege StreetCar receives on the auto show circuit will
result in both increased interest and sales of the all-new 1999 Protege."
    Racing Beat of Anaheim, Calif., and Camera Ready Cars, of Fountain Valley,
Calif. assisted MNAO's R&D center in Irvine, Calif. in building the Protege
    As the performance import craze grows in popularity, it becomes more
difficult to stand out in a crowd filled with variations of the same old
model.  The Mazda Protege offers an alternative for individuals who reject the
herd mentality of driving a "me-too" car.  Right out of the box, the stylish
Protege has what it takes to break away from the civic masses of the
competition.  It has a custom-tailored look that is unexpected in the normally
"off-the-rack" compact sedan class.
    The Mazda Protege is an ideal choice for tuners, with its 1.6-liter,
105 horsepower, DOHC, 16-valve, four-cylinder engine in DX and LX models, and
the 1.8-liter, 122 horsepower, DOHC, 16-valve, 4-cylinder engine in the ES
    The Mazda Protege has an impressive racing heritage.  In October, at the
1998 Sports Car Club of America (SCCA) National Runoffs, a Protege won the
SCCA Showroom Stock C class national championship.  With its race-proven
MacPherson independent front suspension and Mazda's patented Twin-Trapezoidal
Link (TTL) rear suspension, the Protege is perfectly suited to handle
everything from SCCA road racing and autocrossing to a favorite driving road.
All models feature standard front and rear stabilizer bars, reducing body roll
during cornering.  The Protege rolls only two degrees in moderately hard
(0.5g) cornering -- a level of roll resistance normally found in sports cars.
    The Mazda Protege offers exceptional value, so there will be money left
over for customizing.  The base Manufacturer's Suggested Retail Price (MSRP)
for the DX model is $11,970.  Although it is the least expensive model, the
Protege DX offers all the quality found in the Protege ES and is well-equipped
with power steering, a tilt steering column, and 60/40 split rear fold-down
seats.  A Convenience Package adds air-conditioning and an AM/FM/CD audio
    The LX model adds cruise control, power windows, door locks and mirrors,
driver's seat height adjuster and AM/FM/CD audio system.  A Comfort Package
adds air-conditioning and floor mats, while the LX Premium Package adds a
power glass moonroof, ABS and keyless entry.  The Protege LX has a base MSRP
of $13,130.
    The Protege ES, with its 122 horsepower 1.8-liter engine comes with
air-conditioning, 15-inch alloy wheels and keyless entry as standard
equipment.  The ES Premium Package adds power moonroof, ABS and floor mats.
The Protege ES has a base MSRP of $14,925.
    Mazda North American Operations is responsible for the research and
development, sales and marketing, and customer parts and service support of
Mazda vehicles in the United States.  Headquartered in Irvine, Calif., MNAO
has approximately 800 dealerships nationwide and is owned by Mazda Motor
Corporation, Hiroshima, Japan.