Child Safety Headlines at Chevy Venture Exhibit, Detroit Auto Show
31 December 1998Children's Safety Headlines at Chevy Venture Exhibit at Detroit Auto Show
Chevy Product Specialists, Metro Detroit SAFE KIDS Will Conduct Live Car Seat Demonstrations DETROIT, Dec. 30 -- Chevrolet will incorporate children's car seats and safety messages with the 1999 Chevy Venture minivans as part of their live demonstration being featured at the 1999 Detroit auto show. Trained product specialists will host shows about proper car seat installation throughout the day and will cover such issues as choosing the right seat for a child's size and age and properly securing a car seat in a vehicle. The exhibit, which will travel to the Detroit, New York, Cleveland, Dallas and Chicago auto shows, is part of Chevrolet's ongoing partnership with the National SAFE KIDS Campaign. In addition to presentations by Chevy Venture specialists who participated in the National Highway Traffic Safety Administration's child passenger safety certification program, representatives from the Metro Detroit SAFE KIDS Coalition will be available during the exhibit hall's high traffic times to offer educational materials and hands-on instruction about correct car seat and safety belt use. "Safety has always been top of mind for Chevy Venture. The auto show environment is a great opportunity for Chevy Venture to help consumers make sure the entire family is traveling as safely as possible," said Dan Keller, Chevy Venture brand manager. Chevy Venture developed the new safety exhibit in conjunction with the National SAFE KIDS Campaign to help raise awareness about the need for correct and consistent child restraint use. Motor vehicle crashes are the leading unintentional injury-related killer of children ages 14 and under. Each year, nearly 1,800 kids are killed as passengers in motor vehicle crashes and more than 305,000 are injured. Despite these numbers, nearly 40 percent of children still ride unrestrained. Of the children who are restrained, four out of five are restrained improperly. "Installing a car seat is important," said Nancy Delaney, coordinator for Metro Detroit SAFE KIDS. "We want to help parents get it right and ensure they'll use car seats properly during every trip." General Motors is currently partnering with the National SAFE KIDS Campaign in a 5-year, $10.6 million initiative to promote child passenger safety. To date, more than 700 GM dealerships have hosted Car Seat Check Ups conducted by SAFE KIDS Coalitions. Metro Detroit SAFE KIDS is part of the National SAFE KIDS Campaign, the first and only national organization dedicated solely to the prevention of unintentional childhood injury -- the number one killer of children ages 14 and under. More than 250 State and Local SAFE KIDS Coalitions in all 50 states, the District of Columbia and Puerto Rico comprise the Campaign. Former U.S. Surgeon General C. Everett Koop, M.D., is Chairman of the Campaign and Vice President Al Gore and Tipper Gore are honorary chairs.