Castrol Exclusive Motor Oil Supplier to 63 Midas Franchises
30 December 1998
Castrol Becomes Exclusive Motor Oil Supplier to 63 Florida Midas Franchises; Seven-Year Agreement One of the Largest of Its Kind
WAYNE, N.J.--Dec. 30, 1998--Castrol North America, Inc., an international leader in motor oil, has signed a seven-year sales and promotional agreement with Automotive Service Centers, Inc. (ASCI), an operator of 63 Midas service centers throughout the state of Florida.
The deal, announced today by Dave Fifield, Castrol Sales Development Director - Installer/Wholesale, is one of the largest co-branded promotional agreements ever signed between Castrol and an automotive service franchise operator. It stipulates that ASCI will exclusively sell Castrol products at its current store locations and future branded service and repair concepts.
As a feature of the agreement, Castrol products will be exclusively sold at ASCI's Midas service centers in 21 Florida counties: Alachua, Broward, Citrus, Clay, Collier, Duval (Jacksonville), Hernando, Hillsborough, Manatee, Marion, Martin, Lee, Levy, Palm Beach, Pasco, Pinellas, Polk, Sarasota, Stuart, St. Johns and St. Lucie counties. Additionally, joint consumer promotions will be implemented at all 63 Midas service centers.
"Adding such a large network of Midas franchises in Florida further increases Castrol's visibility and distribution in the southeastern United States," Fifield said. "The agreement with ASCI is part of Castrol's continuing effort to establish partnerships with premier installer franchises throughout the United States."
With approximately 400 employees and $39 million in annual sales, Clearwater-based ASCI is the second largest network of Midas franchise locations in the United States. In October of this year, ASCI announced its acquisition of 55 Midas franchise locations and the company has since added an additional net 8 Midas shops to its network.
"Partnering with Castrol, a top-quality brand with a reputation for high performance, is part of our ongoing commitment to provide customers with the highest level of service available," said Steven A. Uiterwyk, Chief Executive Officer of ASCI.
Founded in 1956, Midas is one of the most highly recognizable brand names in the world. Today, Midas has more than 2,700 stores worldwide. Midas stores offer a full range of automotive repair and maintenance services for cars, light trucks, vans and recreational vehicles. The list of Midas services includes brakes, exhaust, steering/driveability, suspension/alignment, batteries, air conditioning, and many standard maintenance services.
Castrol markets leadership brands Castrol GTX, Castrol Syntec and Castrol Syntec Blend, in the conventional, synthetic blend and full synthetic lubricant product segments, respectfully. Castrol also maintains a leadership position in the automotive chemical market via the Castrol Super Clean line of cleaners. In addition, Castrol participates in various motor sports programs, sponsoring eight-time NHRA champion John Force along with a CART racing program.