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Toymax Inc. Honored for Innovative Products by GM

18 December 1998

Toymax Inc. Honored for Innovative Products by General Motors Trademark Licensing

          Infrared Vehicles Named as 1998 'Outstanding New Product'

    PLAINVIEW, N.Y., Dec. 17 -- Toymax Inc., a wholly-owned
subsidiary of Toymax International , was recently honored by
General Motors Chevrolet Motor Division for its Mighty Mo's(TM) Infrared
Vehicles.  The product was named "Outstanding New Product" by the General
Motors Trademark Licensing group at a recent Awards Dinner in Las Vegas.  The
vehicles were chosen as the most innovative new product because they epitomize
quality, consumer appeal and creative use of the Chevrolet license using the
latest technology.
    "We are thrilled that a company like General Motors recognizes the high
standards of quality and design that Toymax products uphold," said Steven
Lebensfeld, president of Toymax Inc.  "The Mighty Mo's 1:24 scale Corvette(R)
and S-10(TM) Pick-Up models feature a key ring remote control that works like
a real vehicle remote and allows you to start the vehicle moving and activate
realistic car lights and sounds.  Kids can set the alarm, rev the engine, blow
the horn, and make the Mighty Mo's go -- it's the closest thing to getting
behind the wheel yourself!"
    "General Motors Trademark Licensing is among the largest and most
successful corporate trademark licensing programs in the world," said Robert
Horton, executive vice president for GM's licensing representative, Equity
Management Inc.  "We were pleased to see how the Wireless Infrared Remote
Vehicles by Toymax combine the quality and consumer appeal of the Chevrolet
Motor Division image with innovative toy technology and multi-function play
features."
    Toymax (http://www.toymax.com) creates, designs and develops innovative and
technologically advanced toys, such as the Arcadia(TM) Electronic Skeet Shoot
game system, R.A.D.(TM)  Robot and Mighty Mo's(TM) vehicles, that promote fun
and creative play.  The Company's award winning brands include Laser
Challenge, Metal Molder(TM), Precious Metals(TM) and Creepy Crawlers(R).
Toymax is headquartered in Plainview, NY and its products are available at
retailers worldwide.