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Hertz Is Named Official Car Rental Company for Volant Sports

17 December 1998

Hertz Is Named Official Car Rental Company for Volant Sports HERTZ VOLANT SPORTS Getting ready for the ski season, the Hertz Corporation and Volant Sports team up in new marketing alliance. (PR NewsFoto)[AS] PARK RIDGE, NJ USA 12/17/1998    

    PARK RIDGE, N.J., Dec. 17 -- The Hertz Corporation
, the world's largest car rental company has been named the
"Official Car Rental Company" for Volant Sports, leading manufacturer of
performance enhancing skis and snowboards.  Volant's skis, snowboards,
accessories and Limited Snowboards will be made available to Hertz customers
through its "Hertz # 1 Awards" loyalty program.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19981217/NYTH013 )
    "We're thrilled to be teaming up with Volant Sports.  Their dedication to
quality and service matches Hertz' way of doing business.  Also, the addition
of Volant sports equipment and apparel to our #1 Awards program not only
enhances our popular loyalty program but offers Hertz customers an incredible
selection of ski and snowboard equipment," commented Brian J. Kennedy,
Executive Vice President, Marketing and Sales for Hertz.
    Hertz' #1 Awards Program is a revenue-based loyalty program that awards
participants one point for every qualifying dollar they spend on each
qualified car rental, (excluding Hertz' Fuel Purchase Option, refueling
service charges, taxes, tax reimbursement, vehicle license and airport related
fees.)
    Hertz' #1 Awards Program is a free, paperless program available at
participating Hertz locations to Hertz customers residing in the United
States, Puerto Rico, Canada and USVI.  Customers must be enrolled in either
Hertz #1 Club or Hertz #1 Club Gold.
    The partnership with Volant Sports will allow Hertz customers to earn
points redeemable for any one of over 50 different Volant items including
skis, snowboards, accessories, bags, jackets, sweaters, boots, hats and
gloves.  The redemption point level for Volant and Limited merchandise ranges
from 100 to 3,200 points.
    A full listing of merchandise and redemption point values can be viewed on
Hertz' Web site at http://www.hertz.com.  Customers may view actual graphics of the
selected merchandise by visiting Volant's Web site, a direct link from Hertz'
site will connect customers to Volant.
    In addition, Hertz will be a big part of Volant's North American Demo
Tour.  The nationwide tour will feature a fleet of Hertz Ford Expeditions
emblazoned with the Hertz and Volant logos.  The Volant Demo Tour provides
skiers and snowboarders across the country, at hundreds of ski resorts, the
opportunity to try Volant skis and snowboards as well as Limited Snowboards.
Also, Volant is distributing value added-coupons for a discount on Hertz' SNO
Rate Program.  The Volant North American Demo Tour schedule may be found on
Volant's Web site at http://www.volantsports.com.
    "We're very excited about the opportunities that exist for Volant in
partnering with Hertz.  The synergy that exists between the two brands is
perfect, which means the possibilities are enormous.  We view this partnership
as a long-term relationship and look forward to growing our relationship with
Hertz beyond the Volant Demo Tour and Hertz' # 1 Awards program," commented
Margie Schilling, Vice President of Sales and Marketing for Volant Sports.
    The Hertz/Volant partnership will also include various cross-marketing
promotions through 1999.
    Finally, Hertz has also enhanced their #1 Awards program by allowing Hertz
customers to redeem their awards via their Web site, http://www.hertz.com.  Customers
simply go to "Programs & Services" section on the Hertz web site and click on
Hertz' #1 Awards Program.
    Customers will be prompted to log in with either their Hertz #1 Club Gold
number or #1 Club number and their pin code.  Customers will then be able to
view their total number of points available for redemption.  After clicking on
the Redeem Points icon, customers will be prompted to the Hertz #1 Awards
Redemption Form screen.  After the selection of awards is completed, customers
must verify their profile address and shipping address.  Awards will be
shipped to customers within 3-4 weeks.  Customers may obtain more information
on Hertz' new partnership with Volant and other special Hertz programs by
visiting Hertz' Interactive Web site located at http://www.hertz.com, or calling
Hertz' toll-free number at 1-800-654-3131 or their travel agent.
    Hertz operates a fleet of 500,000 vehicles from more than 5,500 locations
in over 140 countries.
    Volant Sports manufactures and markets a unique line of
performance-enhancing ski equipment, featuring the patented and award-winning
Volant stainless steel cap technology for easy turning and superior edge-hold.
The Volant snowboard line, features the patent-pending Volant Powerband
technology for enhanced stability, excellent edge-hold and superior energy
return and rebound.  Volant also markets the Limited Snowboard line.  Volant
Sports is based in Wheat Ridge, CO.